CONAX reinforces his presence in Latin America

Conax amounts to its executive in North America, Rohit Mehra, to a strategic role to lead the new expansion project to Latin America.

Conax, company specialized in solutions for the protection of digital content of multidispositive, has announced that Rohit Mehra will assume the strategic function of leading sales and business development of Conax in the Americas. In an initiative to capitalize and capture a considerable participation of the emerging markets of Latin America and advanced TV paid from North America, the content safety solution supplier created the new position to synchronize the shared shares between its markets and boost the growth of the Conax brand in the Americas.

The Mehra, formerly Vice President of Conax North America, is closely associated with Conax's daughter company in Latin America to create a unified presence in the Americas, including strong associations for the development of products and other key functions and the expertise provided by the global Conax organization. Conax recently restructured his Latin American team based on Brazil including the integration of Tryggve Arveschougug to administer its important portfolio of important accounts, prominent TV-Paga operators in the region. Arveschooug brings with it a vast expertise in the industry. The two leaders will work closely with the rest of the Americas team to boost Conax's position as a future security partner.

Erik Tordhol, Executive Vice President of Sales and Marketing of Conax, has assured that “a more cohesive approach to our regional subsidiaries capitalizing on the expertise and support of the Conax's global organization has become a priority. In a step towards strengthening the Conax strategy for the Americas, we are pleased to announce that Rohit Mehra was appointed vice president for the Americas, As confirmed by Erik Tordhol, executive vice president of Sales and Marketing of Conax.