Univision will transform Telefutura into Unimás

On January 7, Univision will launch Unimás, its new commitment to the Hispanic audience in the United States, now from a more youthful approach.

Univision, in his commitment to the Hispanic audience in the United States, has just given a boost to his telephone channel, which will now be called Unimás and will be aimed at a young audience.

The new channel aims to "solidify its position as the fastest growing chain in the nation, regardless of language," they have assured from Univision.

Telemundo competes with telephone to capture the United States Hispanic audience and this year also announced changes to its brand, by replacing its old logo among other things.

Unimás will be in the air on January 7 and will have the contents of the Colombian channels Caracol Televisión and RTI Colombia, as well as the Mexican Televisa, and will increase above all its sports programming and series.

César Conde, president of the Univision chains, stressed that "we recognize that we have the opportunity to offer a programming alternative to our audiences while we maintain our commitment to present the best possible content. That is why we are making a significant investment in the new brand, offering new content and carrying out important marketing initiatives out of the air."

Telephone transformation is part of Univision's expansion efforts. During 2012, the company launched four new chains: Univision Deportes, Univision Telenovelas, TV Forum and Uvideos. The company also revealed its new logo, as well as another for the Galavision chain, and announced the creation of a company with ABC News to establish a new news channel.

Univision congregates an average of 3.7 million viewers during star schedule, from September 24 to November 25 of this year, according to Nielsen data. Telemundo is in second place, capturing an average of 1.2 million viewers, while Telefutura registered 710,000.