Univision will transform Telefutura into UniMás

On January 7, Univision will launch UniMás, its new commitment to the Hispanic audience in the United States, now from a more youthful approach.

Univision, in its commitment to the Hispanic audience in the United States, has just given a boost to its TeleFutura channel, which from now on will be called UniMás and will be aimed at a young audience.

The new channel aims to “solidify its position as the fastest growing network in the nation, regardless of language,” Univision has stated.

Telemundo competes with TeleFutura to capture the Hispanic audience in the United States and this year it also announced changes to its brand, replacing, among other things, its old logo.

UniMás will be on the air next January 7 and will feature content from the Colombian channels Caracol Televisión and RTI Colombia, as well as the Mexican Televisa, and will especially increase its sports programming and series.

César Conde, president of Univision Networks, highlighted that "we recognize that we have the opportunity to offer a programming alternative to our audiences while maintaining our commitment to present the best possible content. That is why we are making a significant investment in the new brand, offering new content and carrying out important marketing initiatives off the air."

The transformation of TeleFutura is part of Univision's expansion efforts. During 2012, the company launched four new networks: Univision Deportes, Univision telenovelas, FORO TV and UVideos. The company also unveiled its new logo, as well as another for the Galavisión network, and announced the creation of a company with ABC News to establish a new news channel.

Univision brings together an average of 3.7 million viewers in prime time, from September 24 to November 25 of this year, according to Nielsen data. Telemundo is in second place, attracting an average of 1.2 million viewers, while TeleFutura registered 710,000.