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HbbTv starts a global campaign to promote the standard

The standard for hybrid television has already been implemented in several European countries, including Austria, Czech Republic, Denmark, France, Germany, Poland, Spain, Switzerland, the Netherlands and Turkey.

HbbTvThe HbbTV consortium, a pan-European initiative dedicated to providing an open standard for the delivery of broadcast and broadband services through connected televisions and set-top boxes, will launch a strategic marketing campaign to encourage adoption of the HbbTV standard worldwide. As co-chairs of the consortium's marketing group, experts Kirk Edwardson and Régis Saint Girons will work with HbbTV members to increase market awareness of HbbTV and accelerate global rollout of the standard.

The HbbTV consortium was officially established in 2010 and is made up of more than 60 broadcasters and numerous consumer electronics companies. The HbbTV standard provides the industry with an open and neutral technology and business platform that seamlessly combines television services delivered through broadcast with services delivered through broadband, as well as enabling access to Internet services on connected televisions and set-top boxes.

La norma ya se ha implementado en varios países europeos, entre ellos Austria, República Checa, Dinamarca, Francia, Alemania, Polonia, España, Suiza, Países Bajos y Turquía, y una gran mayoría de los TV conectados que se vendieron en Europa Occidental implementa ya el estándar HbbTV. Actualmente hay más de dos millones de receptores activos HbbTV en Alemania y más de medio millón de receptores activos en Francia. EL consorcio ha anunciado también nuevas expansiones de la norma en Europa, Australia, Malasia y Vietnam. El estándar HbbTV también está ganando rápidamente partidarios adicionales en todo el mundo, incluyendo América y Asia.

By, 26 Jun, 2013, Sección:IP, Business

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