Sky reaffirms its commitment to 3D

Far from offering 3D viewing of a channel for hours, Sky will continue to focus on offering very specific content at no additional cost.

Faced with the position of broadcasters such as BBC or ESPN turning their backs on 3D, the British platform BSkyB has reaffirmed its commitment to stereoscopic programming.

Sky's position is that 3D continues to be an attractive option for its customers (the last quarter has been the one with the greatest growth in Sky 3D subscriptions since its launch in 2011, with more than half a million subscribers) when it comes to viewing large events in stereoscopic form.

Far from offering 3D viewing of a channel for hours, Sky will continue to focus on offering very specific content at no additional cost.

The fact that this platform, in addition to being a content distributor, is a producer is allowing it to manage which productions best fit its subscriber profile.

After the success of Flying among dinosaurs, BSkyB is preparing a new 3D documentary series with David Attenborough and will continue to broadcast some popular stereoscopic film titles.