Chilean Celmedia opts for ChyronHego for virtual product placement

Celmedia has begun using this virtual graphics solution to create realistic virtual product placement campaigns in cooperation on major television channels in Chile, Peru, Colombia and Ecuador.

The Chilean marketing agency Celmedia has chosen the Chyron Virtual Placement solution from ChyronHego to provide added brand value for its advertisers on different television networks. Celmedia has begun using this virtual graphics solution to create realistic virtual product placement campaigns in cooperation on major television channels in Chile, Peru, Colombia and Ecuador.

Juan Carlos Silva, CEO of Celmedia, has been satisfied "with the many features and capabilities of ChyronHego Virtual Placement. The solution has been well received by television channel technicians, as very little training is required to use this technology, and it makes live virtual product placement an easy process. As our business continues to grow, we believe that the positive response we are receiving from our local market will allow us to implement a similar business model in other Latin American countries."

Tomas Bastinec, Managing Director of ChyronHego Czech, added that “the use of ChyronHego's virtual product placement is a good proof of the versatility of the solution, which can be implemented within various production settings to enhance and deliver visual content in a bold way.”

In addition to virtual placement, Celmedia has also acquired ChyronHego's Telestration application for graphical analysis of the best plays in sports.