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Ericsson to collaborate with NBC Olympics on Rio 2016 coverage

Ericsson's high-performance HD solutions will enable millions of American viewers to enjoy the Games as they air on NBC Olympics.

Rio 2016 NBC

NBC Olympics has selected Ericsson to provide video and distribution solutions for its production of the XXXI Olympic Games in Rio de Janeiro, August 5-21. This was announced by David Mazza, vice president of Engineering at NBC Olympics, and Elisabetta Romano, vice president and director of TV and Media at Ericsson.

Ericsson will provide a range of advanced modular receivers and video processing solutions that will support NBC Olympics, delivering high-quality, high-fidelity broadcasts to millions of viewers. Ericsson's expert engineers will provide 24-hour on-site support and assist in the installation of equipment and systems.

"The Olympic Games are seen and enjoyed by everyone and we are proud to participate in the coverage that NBC Olympics will offer. Our extensive experience in offering next-generation solutions for the acquisition, exchange and distribution of audiovisual content will ensure that fans in the United States will witness every exciting sporting moment in the best possible quality," says Elisabetta Romano.

“Our continued work with NBC Olympics is an excellent demonstration of our compression solutions and services, which deliver truly immersive and seamless experiences to consumers across all devices,” he adds.

"Once again we rely on all of our MPEG compression on Ericsson's flexible and reliable product line. When we have to evaluate the balance between bandwidth and high image quality, we know that Ericsson will always give us the best image with the available bits," said Mazza.

Ericsson's encoding solutions were recently applied by NBC Olympics for the 2014 Winter Games in Sochi, and prior to that supported the network's production during the 2012 London Games, the 2010 Vancouver Winter Games, the 2008 Beijing Games and the 2006 Winter Games in Turin.

By, Apr 27, 2016, Section:Business, Television

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