Telefónica inaugurates its new Demonstration Center

Coinciding with the opening of the new center, the operator has announced that its VOD platform Movistar+ will broadcast its own content in 4K in 2017.

The president of Telefónica Spain, Luis Miguel Gilpérez, inaugurated this Wednesday at the company's headquarters in Madrid its new Demonstration Center, which after a thorough remodeling opens its doors to become the first innovation center in Spain that proposes an interactive journey through digital transformation, a place in which to experience the keys to change.

This Telefónica Demonstration Center is a digital environment that combines physical demonstration elements with audiovisual content so that the customer has a complete experience around the digital transformation. In this space, the online and the offline intertwine as in real life to recreate the trends that we live with in our daily lives, as well as the ins and outs of the technology that we use 'automatically' inside and outside of our work activity.

The new space responds to the need that the new digital customer has to control their business and Telefónica responds to this requirement by designing these facilities of almost 500 square meters divided into two floors full of content and demonstrations that the visitor discovers on demand and in an interactive way without difficulties thanks to the versatility, flexibility and transparencies of the route. The objective is for the demonstration center to be an essential reference point for companies, employees and institutions, who will be able to learn there about the present and future possibilities that technology offers them.

For Luis Miguel Gilpérez, "digitalization is the future, leadership, competitiveness and economic growth of a country", however "only 19% of large Spanish companies have started the digital transformation process and at Telefónica we want to bring technology closer to all types of businesses, from the self-employed to the large corporation, for which two barriers must be broken down: the lack of digital skills and the absence of a simple and clear technological offer."

This Demonstration Center aims to make the work of companies easier and will help them digitalize by showing them the process step by step: from the simplest and most basic solutions, included in the umbrella of Movistar Fusión Empresas, to the most advanced and personalized ones intended for large organizations, such as Living Cloud (100% cloud transformation model, end-to-end secure) and which is complemented by the company's entire portfolio of digital solutions.

On the ground floor there are four thematic spaces, aimed at expanding information on subjects that Telefónica considers of special relevance for companies: Corporate Xperience -business solutions-, IoT -Internet of Things-, Customer Xperience -customer experience- and MyBank room- solutions for banking entities. These spaces are accessed through an experiential hallway with five demonstration stands, which will evolve, just as the transformation needs of companies do.

Bet on 4K

Coinciding with the opening of the new center, the operator has announced that its VOD platform Movistar+ will broadcast its own content in 4K in 2017. Telefónica is already working on around twenty projects in Ultra High Definition.

Gilpérez admitted that "we have the best networks, the best television, the best content and now, everything in 4K. To achieve this we have worked to lead fiber, which is synonymous with progress and evolution, and to do so we have invested 12,000 million in the last five years promoting new generation networks."

The manager has revealed that the group is internally developing a new decoder for 4K, which will be commercially available in the first half of 2017 and that the new content will already be recorded in 4K. It will also launch its own television, manufactured by the Turkish group Bestel, to democratize access to 4K.

https://www.youtube.com/watch?v=BMhg7RbJDPQ