Movistar intends to become the largest production producer in Spanish

Telefónica will produce four projects this year, to which another ten series will be added in 2018, mostly shot in 4K ultra definition.

The president of Telefónica España, Luis Miguel Gilpérez, has presented in Seville the strategic lines of the television television proposal of Telefónica, coinciding with the start of the filming of the plague, an original production in which the company will invest 10 million euros.

Gilpérez, president of Telefónica Spain, has highlighted the value that television has for the company's business strategy. "Our ambition is to become a television that reaches the heart. We want to create a reference television in which you can find everything you like, when you want and how you want. Television, together with fiber and mobile networks are the pillars of our strategy, having the best television proposal within Fusión allows us to incorporate a unique differentiating element into our convergent offer and provides additional value to our network," he noted.

Asked about the payment television market, Gilpérez has commented that “Telefónica's commitment to payment television has dynamized a market that was stagnant, with an average penetration well below the European average. In Spain we are already 33%, but we are still far from other countries, which makes us think that there is a lot of way to go. Our contribution to this growth is significant, since we have 3.7mm Of 66%”and with respect to the arrival of international competitors, he has clarified that“ we do not play in the same league, we are not a vertical catalog of film and series, we are a platform that adds to the best offer of content- more than 16,000 references of all categories and more than 660 serial headers- the best connectivity, the best technical functionalities and the greatest knowledge of customer, four elements that no one is able to offer in the market.

Investment of 7 million euros

"Movistar+ will soon be the main hub of original content in Spanish" said the president of Telefónica adding that "we have decided to bet on our industry. We will have the best talent in our country to make quality series here with the bill of the best cinema." To support this statement, it has talked about an investment in a year of 70 million euros in the production of new series.

A great challenge for Domingo Corral, original fiction director of Movistar+. “Movistar+ already had the best catalog of foreign series but we wanted to take another step with our own production in Spanish, local talent and nearby stories. Tell the reality here. At fish It represents the level of ambition of Movistar+ in the field of original content production. We are not going to produce one or two series a year, there will be 10 Spanish series in 2018, an unprecedented production effort in any other payment service ”and has announced the premiere in 2017 of four series from September: The area, shame, the plague And a new title still unveiled.

An ambitious project

At fish It is a thriller in six 50 ′ chapters that take place in the splendid Seville of the 16th century during a plague outbreak, coinciding with the beginning of the decline of one of the most important and rich cities of the time.

“At fish It is an ambitious project in which we have the best talent in our country and meticulous to the fullest in terms of truthfulness and reconstruction of the time and the characters. In addition to the talent behind, we loved the originality of the idea. We do not find similar referents in any other series to do it as it deserves, we have a budget of 10 million euros, ”added Domingo Corral.

Movistar +'s great fiction bet with the collaboration of Atypical Films is an original idea of Alberto Rodríguez (winner of Goya for the best director for The minimum island) with Rafael Cobos script (winner of the Goya Award for Best Screenplay for The minimum island), will feature professionals with a brilliant film trajectory rewarded with numerous awards such as the Goya Awards. Among them, Pepe Domínguez (art director); Pau Esteve (director of photography); Fernando García (costumes); Yolanda Piña (Hairdressing and Makeup), Juan Ventura (Supervisor of Digital Effects), Julio de la Rosa (Music), Manuela Ocón (Production Director) or José Manuel García Moyano, (Postproduction Director).

José Antonio Félez, executive producer and director of Atypical Films has contributed more data on the dimension of this great production, "At fish It is a complex machinery: a technical team of more than 200 professionals, 100 actors, 2000 figures, more than 250 sequences, 130 locations ... To address such a production it is necessary to have a great support, which Movistar + is lending us. For years, Alberto and I had been fantasizing with the idea of making a film whose action would take place in the dazzling Seville of the 16th century. When almost two years ago Domingo Corral contacted me interested in seeing if we could find an idea to make a series with Alberto that dream began to become reality ”

Alberto Rodríguez, director and co-guy of At fish, he added: "The most interesting thing about the series is to see the Seville of the 16th century trying to make the entire fiction consistent with the thought of that time and not of the 21st century. The characters behave as they would at that time and do not judge them. They are the rules of a different time in which things were organized in another way. In a way it is a walk through the story at the street."

The filming begins on February 6 and will take place in 130 locations from Andalusia and Extremadura.