#0 premieres a new season with the aim of consolidating itself as a different television model

Increase in live hours, creation of more content doubling the time allocated to prime time and the premiere of 9 new programs this quarter are some of the great new features of #0 for this season.

The exclusive Movistar+ channel presented its new campaign this Wednesday at the FesTVal in Vitoria-Gasteiz under the name Very It is quite a declaration of intentions. Fernando Jerez, director of #0 and entertainment content at Movistar+, has assured that #0 is being a driving force for pay television in our country and #0, the most viewed channel on Movistar+, is a clear driver of this increase. Increase in live hours, creation of more content doubling the time allocated to prime time and the premiere of 9 new programs this quarter are some of the great developments,” stated María José Rodríguez, program manager of #0.

With the promise of taking a step forward in ambition and becoming even bigger, #0 is consolidating itself as a different television model that brings together the best talent. Andreu Buenafuente, Michael Robinson, Raquel Sánchez Silva, Jon Sistiaga, Quique Peinado, Manuel Burque, Paula Vázquez, Patricia Conde, Raúl Ruiz, Raúl Pérez, Joaquín Reyes, Javier Sierra, Raúl Gómez, Ana Milan, Joseba Larrañaga, Maldonado Maldini, Antoni Daimiel, Santiago Cañizares, Ernest Riveras, David Carnicero, Pedro Martínez de la Rosa, Noemí de Miguel, Iñaki Aguirregabiria, Raúl Cimas, Sara Escudero, Vaquero, Luis Quevedo, Nacho Vigalondo, Diego Cortijo, Sonia López, Noemí Redondo, Dani Campos, Carolina Cubillo and Sonia Domínguez have come to Vitoria-Gasteiz to present the new season of #0, which will begin next Monday, September 11.

“For Movistar+, audiences are as important as the satisfaction of our customers.” With this phrase, Fernando Jerez has pointed out the pillars on which Movistar+ is based, a platform that has positioned itself as a driving force for pay television in Spain. According to data from Kantar Media (August 2017 vs August 2016 taking into account total television consumption in Spain), the screen share of pay channels has grown by 24% while that of own channels has grown by 40% and that of #0 by 44%.

#0 has managed to position itself as the most viewed channel on Movistar+ (January-August 2017). “Our internal studies confirm the loyalty-building power of #0: 8 out of 10 customers would recommend us,” said Jerez. He also pointed out that “our customers consume us as they want.” So much so that 30% of #0's content is consumed on a delayed basis. In addition, #0 has more than 1 million subscribers on all its social media profiles, its content has been viewed more than 500 million times and it has increased its followers on Facebook (+225%), Twitter (+30%) and YouTube (+28%). Likewise, interaction has increased and #0 has increased its monthly views by +67%.”

“At #0 we invest in our own production and we are committed to our industry: we have created more than 1,400 hours of our own production per season, increased the number of self-produced programs in prime time by 66%, we will premiere 9 new programs this quarter, we work with more than 20 Spanish production companies, we increased the number of third-party documentaries by 127% and we will have a weekly event of the original Movistar+ series,” Jerez said.

In this new season that has just opened, the main pillars of the channel will be comedy, entertainment, sports, major productions and reports signed by the most prestigious journalists.