Tv Azteca opens a new stage with the incorporation of Alberto Ciurana

The executive will be in charge of programming, operating and producing the channels of the Mexican audiovisual group.

Benjamín Salinas, CEO of the Mexican audiovisual group TV Azteca, has added Alberto Ciurana to its management team, who has held multiple positions that support his career.

The executive will be in charge of programming, operating and producing the channels of the Mexican audiovisual group. He will be responsible for the programming of Azteca Uno (13), El Siete, a +, in addition to Azteca Deportes, Azteca Internacional, cable channels, marketing, promotion, audience research, local stations and digital platforms. Including Ciurana in the ranks of Azteca aims to make the company a more agile and dynamic company to consolidate the successes achieved in recent years and continue its growth.

“Ciurana will provide international experience, vocation and leadership to turn the company into a more agile organization that responds to the new challenges of the sector and consolidates the successes achieved in recent years,” the company says.

The directors of the Azteca Trece and Azteca 7 channels, Mauricio Majul and Rodrigo Fernández, “will soon take on new and relevant responsibilities in areas that require their talent, leadership and capacity for innovation.”

The changes in the board of TV Azteca come days after Emilio Azcárraga, executive director of Televisa, announced that he will leave his position starting next year.

In place of Azcárraga, who has held the position since 1997, vice presidents Alfonso de Angoitia and Bernardo Gómez will remain.

A long career

Alberto Ciurana was president and general director of the international firm DT Consulting, president of Programming and Content of Univision Networks, and vice president of Televisa. In the international television industry he is recognized for his vision and results. In September 2012, Ciurana was named president of entertainment at Univision Networks, where he quickly improved the company's ratings. And in the summer of 2014 and 2015, he managed to place Univision as the number one broadcaster in the United States, even above English-language television networks; something never seen before, it was reported through a press release. Before joining Univision, the executive broke ratings records and generated leading content at Televisa, a company in which he served as Vice President of International Operations and Vice President of Programming.

Its successes include the consolidation of the Televisa brand, a competitor of Tv Azteca, and its renewed recognition throughout the world.

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