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Mobile data traffic increased by 115% year-on-year in the third quarter of 2017

India and China accounted for half of the global traffic growth, highlighted by Jio's disruption in India and strong growth in unlimited data plans in China.

Mobile data traffic growth increased by 115 percent globally year-on-year in the third quarter of 2017, according to a report from Strategy Analytics.

India and China accounted for half of the global traffic growth, highlighted by Jio's disruption in India and strong growth in unlimited data plans in China driving both markets. In Europe, Vodafone is leading data traffic.

Reliance Jio carried more data than any mobile operator globally within six months of launch. Unlimited plans have driven accelerated traffic growth in China, with a 166 percent year-on-year increase in Q3 2017, and generated a healthy recovery in service revenue and EBITDA.

For its part, Vodafone had 8 million customers last September who used unlimited data plans for some services such as maps, messaging, music and video with a positive impact on ARPU and usage. Over the last two years, it has generated 2.6x traffic growth in Europe with almost flat OPEX.

Phil Kendall, author of the report, commented that "it is encouraging to see more success stories from operators using unlimited or zero-rated pricing to unlock growth in both revenue and profitability. The success of China Unicom's unlimited plans and collaborations with local internet giants highlights the importance of partnering with content providers to add value to data plans."

By, 4 Jan, 2018, Section:Business, Mobile TV

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