Low hours on GoPro

La compañía anuncia el cierre de su división de drones, la reducción de su plantilla en un 20% y pérdidas de 80 millones de dólares.

La empresa fabricante de cámaras GoPro ha anunciado esta semana en CES 2018 un importante plan de reajuste con la reducción de su personal en todos los países en un 20% pasando de 1.254 profesionales a 1.000.

On the other hand, it will close its drone division due to the poor commercial response obtained by its Karma drone launched in November 2016. The Karma was a quadcopter that included a GoPro camera with a three-axis stabilizer, which you could also detach from the ship and place on a pole to use as an Osmo, DJI's portable stabilizer.

These poor results, along with a sharp decline in sales of Hero6 Black, Hero5 Black and Hero5 Session, have led the company to lose around $80 million in the last financial year.

"Our new products sell well, the old ones are the ones that don't sell, when you sell year-old GoPros at the same price as they were launched you have a problem. Consumers were looking for a significant upgrade on the new model or a significant discount on the old one, and we were not offering either," said GoPro founder and CEO Nick Woodman.

Regarding the rumors of the sale of the company, during the Las Vegas fair Woodman came out in defense of the company he founded 15 years ago, ensuring that "we are not in any sale process, personally, as founder and main shareholder, I am against selling."

Although he states that he is not actively looking to sell, he assured that “if we found an opportunity to partner or sell to grow the company we would definitely do it.”