Atresmedia launches Atresplayer Premium with previews and 4K content

Atresplayer Premium brings on-demand television to the market by offering, for the first time in Spain, the preview of the content catalog of free-to-air television.

Atresmedia launches a new content distribution model through its OTT Atresplayer Premium. The company, which was the first free-to-air television in our country to bet on the paid content segment, already has more than 75,000 subscribers.

With this new movement, Atresmedia proposes a pioneering formula in Spain for on-demand television in which it will offer the preview of their primetime series, entertainment programs like The Voice or current affairs spaces days before their open broadcast.

In addition, it will bet on an offer of quality, original and self-produced contenta for Atresplayer Premium, through the Atresplayer Original brand. The group already works on numerous fiction, entertainment, current affairs and documentary productions.

Maximum efficiency for content

With this project, Atresmedia evolves its current television model and maximize the effectiveness of your content looking for new revenues and the greatest performance and sustainability of its formats.

To Javier Bardají, director of Atresmedia and general director of Atresmedia Televisión: "the evolution of Atresplayer Premium that we present today is one more step in our strategy of placing content at the center of the business. This new proposal will allow us to manage in a more effective way and with greater synergies our enormous capacity to generate exclusive content. Thus, we advance a policy launched some time ago in which, through hyperdistribution, we extend and diversify the economic life of our products, optimizing its profitability even more so. And all this is possible thanks to the seal of quality, relevance and prestige that Atresmedia productions have managed to possess, both in our country and in the rest of the world."

Atresplayer Original

Atresplayer Premium increases its original content by offering exclusive products for Premium. The platform will have series, self-produced programs or documentaries that users will be able to enjoy for the first time. The first content to arrive exclusively will be the miniseries Four weddings and a funeral (remake of the popular comedy), the series The knot and the production of Atresmedia Studios, Poison, but this will only be a preview because the catalog will be expanded with numerous formats that are already in the production period.

Latest technology and features

Atresplayer Premium has cutting-edge technology and unique and non-existent functionalities in its open competitors: image in 4K y Dolby sound, offline download of content, viewing of the last 7 days, subtitles and original language, video casting, international platform, hyperdistribution in all systems...

Users will be able to enjoy this service globally on all devices on the market: computers, tablets and smartphones. On a big screen, through Smart TVs from Samsung, LG, as well as those manufacturers that use the Android TV operating system. Also on devices external to the television such as Google Chromecast, Apple TV, Amazon Fire Stick or set-top-boxes with Android TV. And in operating systems: Windows, OSX and Linux.

Atresplayer Premium is also available from anywhere in the world. Aimed especially at users who share the Spanish language, as well as Spaniards living outside the country, the OTT platform offers an extensive catalog of on-demand content and the possibility of watching Antena 3, LaSexta and Antena 3 Internacional signals live.