Toshihisa “Toshi” Iida, new president and CEO of Fujifilm in Europe

Iida will be responsible for all the company's businesses in Europe, where Fujifilm operates 55 group companies in 43 countries, employing 4,500 professionals.

Fujifilm Europe has appointed Toshihisa “Toshi” Iida as the new president and CEO of Fujifilm. He will replace in office Masato “Mark” Yamamoto who will now hold the position of director of the Board of Directors of Fujifilm Holdings Corporation in Tokyo (Japan).

Iida will be responsible for all of the company's businesses in Europe, where Fujifilm opera 55 empresas del grupo en 43 países, employing 4,500 professionals dedicated to research and development, manufacturing, sales, marketing and service.

Con headquarters in Düsseldorf (Germany) will be responsible for all the commercial divisions of the multinational, which range from medical systems to graphic systems, recording media or optical devices, among other areas.

Nacido en 1967, Toshi se incorporó a Fujifilm en 1991 después de graduarse en la Universidad de Keio y comenzó su carrera en la División de Marketing Internacional en el negocio de cintas de consumo. Después de progresar a través de varios puestos, su primera asignación en el extranjero fue en Europa para Fujifilm UK entre 1997 y 2005.

Tras regresar a Japón en 2005, Toshi ha tenido una larga y próspera carrera dentro de la división de Imagen Electrónica y fue nombrado jefe de la división así como de la división de Dispositivos Ópticos en 2016. Ha sido responsable del crecimiento y el establecimiento de la renombrada marca de la Serie X, así como del exitoso lanzamiento de GFX 100, el sistema de cámara digital sin espejos de Fujifilm lanzado en 2019, que ha alcanzado el más alto nivel de calidad de imagen en el mundo de la fotografía profesional.

"I am very pleased to join the European Fujifilm family. In these difficult times the company's role is changing rapidly. Through this coronavirus pandemic, we have responded quickly to the dramatic new needs of our customers and society, such as providing healthcare organizations with medical devices and software solutions, powered by artificial intelligence, that support the workflow of those working on the front lines and aim to save lives. Additionally, at our Fujifilm Diosynth Biotechnologies centers in Denmark and the In the United Kingdom, we are making great efforts to work with our partners to accelerate the manufacturing of possible future therapies and vaccines,” commented the new president of Fujifilm Europe.

"Knowing how to quickly grasp the needs of society and respond quickly, with creativity and passion, is the mission I want to carry out at Fujifilm Europe with the collaboration of the entire organization. As we look to the future, I am confident that we are in a very good position to grow, especially in the health and life sciences sector. I am very proud to take on this task now at an important time for Fujifilm – and for the people of Europe – it is a fantastic opportunity," he added.