Netflix, preferred VOD platform in Spain

The guide to streaming platforms JustWatch has revealed the interest aroused by the main platforms operating in Spain. Netflix certifies its leadership in the first quarter of the year, with Prime Video occupying second position.

With 28% of the video on demand platform market, Netflix It is positioned as the favorite option for consumers, although it has experienced a slight decrease since January. follows closely Prime Video with 23%, whose proposal has been reinforced in recent months thanks to the agreements it has closed with Spanish media giants such as Mediaset o TVE. In third position we find HBO with 14%. Waiting for the arrival of HBO Max In Spain, with its consequent expansion of the film catalogue, the platform's series catalog allows it to maintain its position in the market.

It follows very closely Disney+, which confirms its positive trend supported by its new original series such as Scarlet Witch and Vision o falcon and the winter soldier; the premiere of original films originally intended for cinema and its new brand aimed at adult audiences, Star. For its part, Movistar+ y of the movie they decrease very slightly, competing with 7% of the market. Close the classification Apple TV+, which still needs to find the method to cross the limits of its ecosystem, with 3%. The rest of the platforms in our country reside in the “others” chapter, adding up to 5% of the pie.

And now?

Over the next few months, the market expects major developments. To the redouble of Netflix production in our country, adds the also powerful commitment to Prime Video originals o the transition from HBO to HBO Max throughout Europe.

At the same time, there are questions that still have no answers and that could transform our market. Where will the original series of Hulu who still do not have a home in Spain? ¿Peacock will arrive in Spain or the bet of Universal in our country it will be limited to Universal+? How will platforms like Movistar+ transform their acquisition model once the temporary rights to originals from HBO or Disney+ end? The bet of Atresplayer Premium Will it allow them to occupy the market share to which they aspire?