The Switch will focus on its MIMiC cloud platform ahead of NAB 2023

The MIMiC Cloud Video Services platform will be the main protagonist of the presence of The Switch in NAB 2023 (Las Vegas, April 15-19).

Visitors to the stand The Switch They will be able to explore and discover the keys not only to the cloud solution MIMiC, but also the services traditional production and transmission offering, including case studies that demonstrate how the company powers global coverage of the “world’s biggest” live events.

The Switch enables the world's leading media organizations securely package and deliver high-quality live coverage from anywhere, including sports and eSports leagues, news organizations, businesses, entertainment event producers, broadcasters, rights holders and other content owners. Your model of infrastructure as a service enables your customers to safely accelerate the adoption of remote production. The combination of traditional offers production and broadcast of MIMiC and The Switch seeks to offer a flexible combination of services so that broadcasters and production companies can adapt to any live event.

Robert Szabo-Rowe, senior vice president of engineering and product management at The Switch, considers that this is an ideal time to meet again at NAB thanks to the good reception of the MIMiC. In the same way, Szabo-Rowe confirms that, during the fair, the company will show “how we have continued to develop our network is 100 Gbit to better respond to the needs of live content producers, facilitating remote installation and paving the way for the distribution of high-resolution video formats such as JPEG XS with the lowest possible latency.”

“Working with The Switch provides these companies with the proven reliability they need, so they can feel completely safe and confident as they deploy new technologies,” concludes the executive.