IBC 2024 will focus on the application of Artificial Intelligence

Among the different advances that the next edition of IBC 2024 in Amsterdam, from September 13 to 16, highlights the application of Artificial Intelligence (AI) in the real world through the IBC Conference, the IBC Accelerator Media Innovation Program and the fair itself, including the new AI Tech Zone, promoted by the EBU.

Los innovadores de la IA y las empresas de medios de comunicación y entretenimiento (M&E) podrán aprender, establecer contactos, colaborar y desbloquear oportunidades de negocio impulsadas por nuevos casos de uso de la IA durante toda la feria.

Mike Crimp, CEO of IBC, says: "The media industry is ready to move beyond the hype around AI and focus on real-world applications that bring tangible benefits to businesses and consumers. IBC 2024 will showcase a series of hands-on demonstrations and use case discussions, reflecting the demand from media and entertainment companies to have informed conversations about the impact of AI on our industry today and in the long term."

“El gasto en inteligencia artificial en los medios de comunicación alcanzará los 13.000 millones de dólares en 2028. Está influyendo en todos los elementos de la cadena de valor del contenido, pero las empresas necesitan más claridad sobre dónde y cómo se puede aprovechar de manera más efectiva”, añade Maria Rua Aguete, directora senior de Investigación de Omdia, Medios y Entretenimiento. “Destacar los casos de uso de alto impacto y colaborar para superar los desafíos de adopción será clave para desbloquear el potencial transformador de la IA para la industria de los medios”.

The new AI Tech Zone, impulsada por la UER, will bring together emerging AI providers, producers, content creators and innovators seeking to reimagine media creation and operations from the ground up. The zone will be presented by the main sponsor AWS and his partner Nvidia, which will carry out practical AI demonstrations. Dell Technologies will be the platinum sponsor along with its partner Nvidia. He AI Tech Zone Stagand will be sponsored by Wasabi Technologies, while the AI Networking Zone, sponsored by DOT Group e IBM, permitirá a la comunidad de IBC relacionarse directamente con algunos de los actores más innovadores y pioneros de la IA para M&E.

Hans Hoffman, Head of Media and Production Fundamentals at the EBU, highlights that "the AI Tech Zone is a must-see event for fair attendees. We are now moving from discussions about 'future potential' to looking at how practical applications of AI in the workflow can enable public service operators, broadcasters and other media organizations to generate real value." Visitors to the AI Tech Zone will witness first-hand how AI is shaping a world. smarter and more efficient media.”

A series of sessions on the AI Tech Zone stage will highlight the groundbreaking advances in AI en ámbitos como la autenticidad de los contenidos, el almacenamiento inteligente de medios, la accesibilidad, la realidad mixta y la creatividad en la producción, al tiempo que se compartirá una visión crítica de la evolución de la regulación y la política. Entre los expertos en IA que subirán al escenario figuran patrocinadores de la zona y representantes de AI Caramba!, BBC Studios, Eluvio, EPFL, Fraunhofer, IBM Aspera, Ina, KBS, Liverpool Football Club, PacGenesis, RTVE, Univeristy of Seoul, VIDEO.TAXI y YLE News Lab. El programa completo de la AI Tech Zone Stage está disponible here.

Junto a los patrocinadores, los expositores de la AI Tech Zone mostrarán tecnologías pioneras de IA ranging from automated video editing and music and audio separation to advanced data analysis and business optimization, including content provenance tracking and fast, secure cloud storage. Exhibiting companies include AI4ME, AudioShake, Blu Digital Group, Brai, CheckSub, Deepdub, Eleven Labs, Eluvio, EU Project X Reco, Globant, HP (Z by HP), Imaginaro. ai, ITTIAM, Magnifi, Media Monks, MobiusLabs, PacGenesis, Scenery, Schweizer Radio und Fernsehen, Seagate Technology, Tabsons, The Weather Company, V-Nova, Vera.AI, Video.Taxi, Videolinq.ai, VionLabs and Zaibr.

IBC Conferences

Sessions focused on AI and thought leaders will be present in all rooms of the show and at the IBC Conference, where AI will be one of the main topics explored, with presentations from industry visionaries who will chart the evolution of AI in media and present new strategies for leveraging AI in creative workflows. The conference will also highlight a series of AI in action case studies, revealing how generative AI and new data frameworks are already transforming live sports fan experiences and improving the business operations of major broadcasters such as ITV, Olympic Channel and Sky. The full IBC Conference program is available here.

Meanwhile, several companies from other pavilions will show for the first time at IBC2024 new product launches and AI technologies, como Ateliere Creative Technologies, Backlight, Cinegy, Evergent, farmerswife, HAND, IMAX, InSync, ioMoVo, Media Excel, MediaKind, nxtedition, Operative, Periphery, Pixotope, Profuz Digital, Telestream, Telos Alliance y Vubiquity.

Another first for IBC is the introduction of AI Media Production Lab in the IBC Accelerator Media Innovation Programme, which explores a series of specific AI concepts to enhance creativity in storytelling, deepen unbiased audience feedback and engagement, and power real-time predictive analytics to personalize live sports viewing. The three projects, Generative AI in Action, AI Audience Validation Assistant (AAVA) y Changing the Game: Predictive Generative AI are powered by champions such as Al Jazeera, BNNVARA, Channel 4, EBU, Evangelische Omroep (EO), IET, ITV, Paramount Global, Rai, Verizon Business, Vodafone, World Freestyle Football Association, Yle and Zwart. Tech participants include Magnifi, Plan 9 Labs, Pluxbox, Respeecher, RKG Creative, Somersault and Xansr Media.