Media Links will highlight its IP ecosystem, used in Paris 2024, during IBC 2024

After the Paris 2024 Summer Olympic Games in which the latest solutions from Media Links to transport all types of multimedia assets, the Japanese company returns to the old continent to present its complete IP ecosystem in IBC 2024 (September 13 to 16).

The ecosystem Media Links will be led by your IP media platform Xscend. This solution, compatible with SMPTE ST 2110, allows the transport of video, audio and data signals over any managed or unmanaged IP network, anywhere, adapting to current and future industry standards and protocols.

Likewise, in IBC The company will seek to demonstrate how its versatile product portfolio responds to various challenges in the sector in a wide range of applications. These include single frequency networks (SFN) without GPS; microwave precision timing protocol (PTP); cloud-based content distribution; migration from SDI to IP and/or from IP to IP; media network management for any network, service or equipment, and remote/distributed production for all media types and volumes, local or global. In addition to the award-winning Xscend, the firm will exhibit other solutions such as network management software at IBC 2024 ProMD-EMS, the series MDX of IP media switches and series MDP of IP media gateways.

Cesare Camparada, director of market development EMEA, shares the philosophy that the brand will bring to the European industry in just a few weeks: “This year marks 31 years of innovation in engineering, sales and manufacturing of Media Links in Media over IP technology for the broadcast and media industry. Our technology solutions continue to help broadcasters and network providers optimize their media distribution workflows. “We value ourselves as a trusted partner for organizations looking to transition to IP-based media delivery and have a legacy of delivering future-proof solutions that address the industry's changing needs.”