Limecraft will present its “Media Intelligence” proposal based on AI at IBC 2024

IBC 2024 will have the presence of Limecraft, a company that will explain how AI powers its “Media Intelligence” allowing its users to find the best ways to plan, create and collaborate.

Maarten Verwaest, co-founder of Limecraft, anticipates the company's presence in IBC 2024 putting into context the company's extensive history in the fields of artificial intelligence, on which he has been working more than a decade. Faced with AI solutions that offer “incomplete and inaccurate results”, Verwaest defends the “Media Intelligence”: “It combines AI with relevant human information, such as scripts, production instructions and claim sheets. By applying post-normalization, we have achieved superior confidence scores and true multimodal indexing that supports editorial decision making.”

Relying on these conceptual pillars, the firm will offer its solutions in Amsterdam for plan a production, designing, customizing and automating workflows; manage content intelligently, finding and managing assets “from anywhere”, and collaborate pre-cutting, tagging and commenting on content in real time. Likewise, Limecraft will focus on hybrid storage through solution Cloud Connector. This is how Verwaest explains this concept: "Producers of large volumes of content still have to choose between the cost advantages and convenience of local storage and the mobile advantages, but the high recurring costs of cloud storage. We have created a better way, called Cloud Connector, that allows you to store content wherever you prefer: locally, in the cloud or both."

“Cloud Connector is a secure local software agent which opens up full bi-directional uploading and downloading to the core Limecraft platform, so you can continue to easily locate, manage and share content. “Our customers find this hybrid approach compelling because very few cloud storage solutions can offer the same critical combination of performance, flexibility and price,” concludes the company head.