Juande Mellado, director of RTVA, new president of FORTA

The general director of Radio and Television of Andalusia (RTVA), Juande Mellado, takes possession of the rotating presidency of the Federation of Autonomous Radio and Television Organizations (FORCE) for a period of six months.

Mellado succeeds Raquel Fuertes, general director of the Aragonese Radio and Television Corporation (CARTV), who has been in charge of FORTA for the last six months. The management carried out by Fuertes, which has coincided with the 35th anniversary of FORTA, has been positively valued by the General Board, which has also welcomed Juande Mellado to the presidency of the Federation for the next six months.

Juande Mellado was already president of FORTA throughout the first half of 2020 and, five years later, he continues to consider as a basic premise to commit "in a determined way to all of us who are part of FORTA working to continue with the digital transformation of regional public radio and television stations. I believe that this should be one of the lines of action to compete, which will give us guarantees in an increasingly competitive audiovisual market, with more actors and other forms of on-demand consumption."

For the general director of RTVA and president of FORTA, "the role of regional television today is fundamental due to its proximity to citizens through programs and news, in which what happens in their territory is faithfully and closely reflected. Our challenge must be for citizens to see us as authentic windows to reality and diversity, without forgetting the support for cinema, audiovisual creation and production."

Professional profile

Juande Mellado es licenciado en Ciencias de la Información por la Universidad de Navarra y trabajó entre 1990 y 1996 en Diario 16 de Málaga. Asimismo, fue corresponsal de Cambio 16 en Andalucía Oriental y enviado especial en la guerra de Ruanda en el año 1994. También ha sido socio fundador de la consultora Comunicación & Turismo, donde gestionó la comunicación de la Universidad de Málaga y del Puerto de Málaga.

Professor of Specialized Journalism at EADE Málaga (1997-1999), he held the position of editor-in-chief and deputy director of the newspaper La Opinión de Málaga from 1999 to 2008. He has also served as director of Communication of the Department of Tourism of the Government of Andalusia between 2008 and 2010, and in February of that year he assumed the direction of La Opinión de Málaga, where he promoted the digital transformation of the newspaper.

In May 2018 he joined as Communication and Strategy coordinator of the Costa del Sol Tourism and Planning Brand and in 2019 he was general director of Social Communication of the Junta de Andalucía until his election as general director of the public business agency of Radio and Television of Andalusia in July of that same year, in which the Andalusian public agency has opened up to new media and markets, highlighting the launch of CanalSur Más, the on-demand content platform. of the chain, and its determined commitment to boost the Andalusian audiovisual industry.