ThinkMedia AI (ThinkAnalytics) is born, a unified AI platform to unite monetization and advertising

ThinkAnalytics introduces ThinkMediaAI, an AI-based solution that encompasses content monetization, contextual advertising, content curation and content aggregation for video service providers.

ThinkMediaAI, a flexible and modular solution, uses the IA to unlock new monetization opportunities across multiple business areas, including editorial and advertising, for maximize content value and improve audience segmentation. The platform anticipates the next generation of solutions in the portfolio of ThinkAnalytics, which continues to expand in markets such as advertising, FAST and CTV.

This all-in-one initiative addresses critical challenges for video providers: from Personalized discovery and recommendations, until the search, voice, editorial and automated curation, A/B testing, actionable business insights, advertising, and metadata enrichment. It does this through a single solution that drives the Real ROI with viewer engagement, productivity gains, reduced turnover, upsell opportunities and monetization; all of this, fueled by personalization driven by AI and the use of data.

Eddie Young, president and CEO of ThinkAnalytics, defines ThinkMediaAI as an “investment” that “drives subscriber satisfaction and growth, reduces provider complexity, drives operational efficiency, and creates new monetization opportunities through innovative applications of AI trained on massive data sets.” Peter Docherty, CTO and founder of the company, adds: “We have created a platform that understands content, improves monetization opportunities and optimizes workflows, all powered by the most advanced NLP, AI and Generative AI technologies.”