VOS 360 Ad SaaS de Harmonic abre oportunidades monetización

Harmonic has unveiled at NAB 2024 a pioneering advance in the monetization of live sports broadcasts with the introduction of in-stream advertising with new split-screen advertising formats offered by its VOS 360 Ad SaaS solution.

This innovative feature creates new premium inventory for live sports broadcasting, allowing advertisers to reach viewers without disrupting the viewing experience while allowing publishers to optimize their sports content monetization strategies.

VOS360 Ad offers in-stream advertising through server insertion of new formats addressable advertising such as double-box and dynamic L-bars. These split-screen ads can be strategically placed at peak and low-action moments in matches, either manually or automated from external data sources. This dynamic inventory integration split screen within live programming not only amplifies brand awareness, but also maximizes monetization opportunities for live sports broadcasting.

With a strong focus on quality and user experience, VOS360 Ad offers in-stream ads with a significantly lower latency compared to other solutions. The new split-screen ad formats are fully compatible with the programmatic advertising ecosystem, including traditional ad servers for impression-based selling.

Harmonic's VOS360 Ad SaaS is a self-contained server-side ad insertion solution, cloud native, que permite la entrega personalizada de anuncios a millones de espectadores simultáneos. Con un ecosistema de socios de tecnología publicitaria en expansión, VOS360 Ad simplifica la monetización para los proveedores de servicios aprovechando los puntos fuertes de líderes del sector como Google Ad Manager, Mirriad y Equativ junto con los nuevos socios Bitmovin y RYFF.

Nimrod Ben-Natan, nuevo CEO

Coincidiendo con su presencia en Las Vegas, Harmonic ha anunciado que Patrick Harshman se jubilará como presidente y consejero delegado a partir del 11 de junio de 2024. El Consejo de Administración de Harmonic ha nombrado sucesor a Nimrod Ben-Nathan, currently senior vice president and general manager of Harmonic's Broadband division. Harshman will work with the Council and Ben-Natan to ensure a smooth transition.

Ben-Natan joined Harmonic in 1996 as a software engineer to design and develop its first-generation video streaming platform. He has led Harmonic's Broadband business as senior vice president and general manager since 2012. Ben-Natan is recognized by the company as having been a key driving force in the advancement of next-generation broadband networks, and his visionary leadership has been instrumental in pioneering the development and widespread deployment of cOS virtualized broadband technology.

"On behalf of the entire Board, I would like to thank Patrick for his leadership and service to Harmonic, guiding the Company through multiple strategic transformations over the years. It has been a true pleasure to work with him all these years and we wish him success, good health and happiness in the next chapter of his life. We are pleased that his experience is available to support Nimrod and the Board in this transition," he stated. Patrick Gallagher, Chairman of the Board of Directors of Harmonic.

"As part of a thoughtful succession planning process, we conducted a thorough evaluation of internal and external candidates with the support of a leading search firm. Nimrod was the standout: his leadership has been instrumental in the rapid growth of the company's innovative and market-leading virtualized broadband access solutions. He is admired and respected by our employees and customers, and the Board is confident that his strategic vision, experience and business acumen will drive Harmonic's future success," he continues. Gallagher.

“Dirigir Harmonic ha sido el privilegio de mi vida y estoy orgulloso de lo que hemos logrado”, ha reconocido Harshman. “Juntos, hemos reposicionado estratégicamente a la Compañía como líder mundial en soluciones de banda ancha de nueva generación y soluciones de transmisión y distribución de vídeo, ampliando con éxito nuestra base de clientes, nuestra presencia internacional y nuestra cartera de productos. Nimrod es la persona ideal para liderar Harmonic y nuestro talentoso equipo global en su próximo capítulo de innovación y crecimiento”.