TVU enters IBC 2025 in cloud-based connectivity

TVU Networks brings to IBC 2025 a new era of cloud-based connectivity, where all signals, all equipment and all workflows are seamlessly unified in real time.

From the pitch to the studio to the audience, the entire production is connected in the cloud, giving creators the freedom to collaborate from anywhere without the usual technical obstacles and thanks to TVU technology with faster setup, fewer cables and unlimited possibilities.

The attention of those who visit its stand at IBC is focusing on TVU MediaMesh, a proposal that seeks remove barriers by entering a “global shared memory” for live video, which aims to simplify signal connectivity and reduce setup time.

TVU MediaMesh is a cloud-native modular infrastructure for live media that combines asynchronous microservices with a remote shared memory fabric, providing the flexibility and performance to easily create end-to-end live video workflows at any scale, within a global platform.

Mike Cronk, vice president of strategy at TVU Networks, MediaMesh “removes the biggest obstacle” to cloud adoption by making live feeds “instantly accessible anywhere,” as easily as opening a shared file. In this way, it offers teams the freedom to produce “from anywhere, using the tools they want without worrying about the back-end.”

TVU MediaMesh is now available, even in AWS Marketplace, allowing customers to deploy it instantly. Additionally, this solution, which already powered TVU's SaaS applications for world-class live events, spanning from AI routing and indexing to production and broadcast, open your APIs for customers and partners to “shape the future of live production.”

To guide the evolution of the platform, TVU has created a MediaMesh Advisory Board (MAB), which will bring together leaders from seven major media companies and five partner organizations.

Integration with EVS Cerebrum

One of the first integrations of TVU MediaMesh is found in the platform control and coordination of broadcasts EVS CErebrum. Compatible con traditional SDI and IP workflows, Cerebrum offers a flexible licensing model and device independent and seamless integration with more than 180 protocols, including NMOS and Ember+. With a customizable user interface, high-speed performance, and scalable architecture, Cerebrum enables broadcasters monitor, control and automate Efficiently manage live production environments in mobile units, studios and multi-site operations.

Available in Cerebrum version 2.8, the integration allows the multimedia signal transmission from any location and in any format to multiple destinations in multiple formats to the control room, and from the control room to any destination. In this way, broadcasters can benefit from a unified platform which combines real-time broadcast control with intelligent media sharing.