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Articles about 'studies'

Crece el uso diario de plataformas VOD y Smart TVs

The daily use of VOD platforms and Smart TVs grows
14 February 2024

[+]

NPAW's 2023 Video Streaming Industry Report Reveals 12% Growth in Daily Platform Usage...

La producción televisiva se consolida en España en un 2023 marcado por la caída del mercado de EE. UU.

Television production is consolidated in Spain in 2023 marked by the fall of the US market.
18 January 2024

[+]

The evolution of television production in 2023 has been analyzed in depth in the latest study by GECA, an audiovisual consultancy that has x-rayed...

IAB Spain arroja claves sobre la Televisión Conectada con un completo Libro Blanco

IAB Spain sheds light on Connected Television with a complete White Paper
18 January 2024

[+]

The Connected Television Commission of IAB Spain, an advertising, marketing and digital communication association, has presented a complete White Paper that aims to ...

Los deportes en directo impulsan el crecimiento del streaming en EE.UU. y Europa

Live sports drive streaming growth in US and Europe
10 January 2024

[+]

New 'Entertainment on Demand' study by Kantar reveals that fans love variety, but need a great entertainment experience...

Explosión de la televisión de pago en África: 12 millones de abonados en cinco años

Explosion of pay television in Africa: 12 million subscribers in five years
8 January 2024

[+]

Digital TV Research's 'Africa Pay TV Forecasts' report indicates notable pay TV growth in Africa with 12 million...

Antena 3 mantiene su liderazgo en 2023 a pesar de su descenso de 0,6 puntos

Antena 3 maintains its leadership in 2023 despite its decrease of 0.6 points
3 January 2024

[+]

'The GECA Year 2023 Balance' sheds light on the audiences and television consumption of last year, revealing a change in trend in Atresmedia...

El digital, beneficiado de la gran caída de inversión publicitaria en cine y televisión

Digital, benefiting from the great drop in advertising investment in film and television
29 December 2023

[+]

InfoAdex, based on declared and estimated data from the advertising market, has analyzed the advertising investment data corresponding to November 2023. ...

El consumo de televisión cae un 9% en 2023, manteniéndose por encima de las tres horas

Television consumption falls by 9% in 2023, remaining above three hours
29 December 2023

[+]

Dentsu has analyzed in its annual report on media and key aspects of the sector in Spain the evolution of consumption and the digital growth of the...

La televisión en 2023: consumo híbrido, estabilización publicitaria y adiós al metaverso

Television in 2023: hybrid consumption, advertising stabilization and goodbye to the metaverse
27 December 2023

[+]

Barlovento ha publicado su estudio ‘Situación de la Industria Televisiva Audiovisual 2023’, en el que identifica el consumo híbrido, la estabilización publicitaria y el ...

Nueve de cada diez españoles ya cuentan con banda ancha fija en su hogar

Nine out of ten Spaniards already have fixed broadband in their home
27 December 2023

[+]

La CNMC (Comisión Nacional de los Mercados y la Competencia) ha publicado los datos del Panel de Hogares CNMC correspondientes al segundo trimestre de ...

De aquí a 2032 se lanzarán cuatro toneladas de satélites al día

Between now and 2032, four tons of satellites will be launched per day
13 December 2023

[+]

Euroconsult en su último informe ‘Satellites to be Built and Launched’ prevé una media de más de 2.800 satélites lanzados anualmente, lo que equivale ...

Por vez primera vez los ingresos globales anuales del deporte femenino superarán los mil millones de dólares

For the first time, annual global revenue from women's sports will exceed one billion dollars
30 November 2023

[+]

Deloitte predicts that women's elite sports will generate global revenues of $1.28 billion in 2024. This total is at least a...

Latinoamérica depende de la fibra óptica para la consolidación del 5G y la RA

Latin America depends on fiber optics for the consolidation of 5G and AR
29 November 2023

[+]

5G Americas, basándose en información de SmC+ Consulting, analiza la importancia de los desarrollos de fibra óptica en América Latina y el Caribe para ...

SVOD en 2029: 321 millones de suscriptores más con Netflix liderando el mercado mundial

SVOD in 2029: 321 million more subscribers with Netflix leading the global market
27 November 2023

[+]

The latest study from Digital TV Research on the state of the SVOD-OTT world takes us to the year 2029, revealing keys such as sustainable growth...

Los ingresos de los vídeos en RR. SS. superaría a la recaudación publicitaria de las OTT en 2028

Income from videos in RR. H.H. would surpass OTT advertising revenue in 2028
27 October 2023

[+]

Rethink TV puts on the table the market for audiovisual content for social networks, which according to a study would reach 280.4 billion hours...

El Anuario SGAE 2023 subraya la caída de espectadores y de ingresos publicitarios en televisión frente al auge de las plataformas

The SGAE 2023 Yearbook highlights the drop in viewers and advertising revenue on television in the face of the rise of platforms
25 October 2023

[+]

The SGAE Foundation has presented the SGAE 2023 Yearbook of the Performing, Musical and Audiovisual Arts, in which it announces...

El modelo VOD con anuncios no convence al público español y podría “canibalizar” al cliente premium

The VOD model with ads does not convince the Spanish public and could “cannibalize” the premium customer
6 October 2023

[+]

Simon-Kucher has published its latest Global Streaming Study, in which it addresses key issues such as account sharing on streaming platforms...

La clave en la batalla del streaming está en poner en valor la oferta de cada plataforma

The key in the streaming battle is to value the offer of each platform
7 September 2023

[+]

La consultora Simon-Kucher & Partners publica un estudio que demuestra que continúa la pelea por ganar cuota de mercado en streaming a la vez ...

Alemania, nuevo líder del mercado europeo SVOD superando por primera vez a Reino Unido

Germany, new leader of the European SVOD market, surpassing the United Kingdom for the first time
4 September 2023

[+]

El último estudio de Digital TV Research certifica el crecimiento del mercado SVOD de Alemania, que liderará un cambio de paradigma coprotagonizado por España. ...

La generación Z y el aumento de la inversión publicitaria impulsan la creación de podcasts

Generation Z and increased ad spending drive podcast creation
19 July 2023

[+]

The iVoox Observatory on the state of Spanish podcast creation determines that the sector is enjoying the entry of new audiences...

Unicorn Content repite como productora con más horas de estrenos durante la temporada 22/23

Unicorn Content repeats as producer with more hours of premieres during the 22/23 season
17 July 2023

[+]

The study Production on open TV in the 2022/2023 GECA season sheds light on production on general television, with Unicorn...

El streaming, en horas bajas: desaceleración y menos suscripciones

Streaming, at low times: slowdown and fewer subscriptions
13 July 2023

[+]

El último estudio de Simon-Kucher sobre las plataformas de streaming apunta a una clara desaceleración en su crecimiento, así como una bajada en la ...

El streaming 4K y la realidad virtual disparan la necesidad de optimizaciones wifi

4K streaming and virtual reality trigger the need for Wi-Fi optimizations
5 July 2023

[+]

La exigencia del contexto audiovisual tanto a nivel consumo como en pequeñas organizaciones ha derivado, según Plume, en una mayor optimización de las redes ...

Las empresas estadounidenses controlan el 48% de las cadenas infantiles europeas

American companies control 48% of European children's chains
5 July 2023

[+]

El estudio “Audiovisual media services in Europe – 2023 edition” del Observatorio Audiovisual Europeo evidencia la posición de dominio del capital estadounidense en el ...

Atresmedia lidera y RTVE remonta: así son las audiencias de la temporada 2022-2023

Atresmedia leads and RTVE comes back: this is the audiences for the 2022-2023 season
4 July 2023

[+]

GECA hace balance de la temporada televisiva 2022/2023 (del 5 de septiembre de 2022 al 30 de junio 2023) subrayando las principales tendencias que ...

El cine español en salas, todavía lejos de cifras prepandémicas, crece un 94% en 2022

Spanish cinema in theaters, still far from pre-pandemic figures, grows by 94% in 2022
28 June 2023

[+]

The 2022 Cinematography Statistics published by the Ministry of Culture and Sports confirms viewers' commitment to Spanish cinema with...

La TV Conectada ya cuenta con 31 millones de usuarios en España

Connected TV already has 31 million users in Spain
7 June 2023

[+]

The data of the 31 million Connected TV users in Spain provided by the latest study by IAB Spain (Advertising Association, ...

Sonora lidera el estreno de pódcast originales en España en 2022

Sonora leads the premiere of original podcasts in Spain in 2022
17 May 2023

[+]

A study by the Nebrija del Español Observatory points out that Sonora was the Spanish company that released the most original podcast titles throughout...

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