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https://www.panoramaaudiovisual.com/en/2010/04/08/el-mercado-internacional-de-contenidos-mira-a-espana/

Spain, behind the United Kingdom, France, USA and Germany, is emerging with more international attraction in the large world content market that opens this weekend in Cannes. Both in MIPTV and Mipdoc and in the first edition of Mipformats, Spanish producers will have much to say.

MIPTV 2010 is presented this year as the most important appointment for professionals in the production and distribution of audiovisual content with the celebration of the first edition of the Mipformats, the Content 360º contest and the already consolidated MIPDOC.

Spain, from behind only from the United Kingdom, France, the United States and Germany, remains with 199 registered companies and 504 participants in fifth place in the market per assistance ranking.

Regarding the documentary market, Mipdoc, seems to be reactivated with the confirmation of 400 buyers registered for this edition which represents 50% of the total registered participants and improves the figures of buyers who attended last year. The Spanish participating companies will be 15 in total, of them 8 distributors that will present in the screenings some of the most interesting news in the market of this audiovisual genre.

MIPFORMATS y Content 360º

The 500 participants from 56 countries confirm the organization's high expectations for this new meeting that is born under the concept of a large professional networking platform. Again, Spanish participation will be one of the most active with 21 registered companies of which 6 have presented contest formats. According to official data, 110 international projects have been received and analyzed, 10 of which were Spanish. Productions 52 with the reality format Six Degrees From You and 3koma (Boomerang Group) with the contest The Killer Room han sido seleccionados para el Commissioners & Producers MIP Accelerator.

The contest that measures the development of the internationally multiplatform industry, Content 360º, is undoubted Boscá and Pepo Ruiz that have reached the final of the category sponsored by the European Commission, Creating Short Video Combining User-Genened and Eu Online Archives Content are an extraordinary sample of talent and the level reached by our companies.

Vértice Sales

During the week of the market and within the commercial activity carried out by the Spanish companies, the presentation to the international market of Vértice Sales, distributor of content belonging to Grupo Vértice 360 ​​will take place in which, among others, the CIN TV and Notro TV companies are integrated. The official presentation will be attended by high positions of the company and authorities of the Junta de Castilla y León, sponsors of the act.

Another Spanish group, Veralia, a Holding Society in which the Vocento Group groups its participations in content and distributors of content (TV Europroductions, Bocaboca Producciones, Videomedia Group, Hill Valley and the Tripictures film distributor) will also take advantage of MIP TV to make its presentation to the international market. Veralia will now be the main support for these companies in their internationalization.

Otras empresas españolas exhibidoras que estarán presentes en este gran mercado de contenidos serán RTVE, Plural Entertaiment, Imagina International Sales y otras muchas agrupadas bajo los paraguas Catalan Film&Tv y Basque Audiovisual (14.13).

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By • 8 Apr, 2010
•Section: Events, Television