The international content market looks to Spain

Spain, behind the United Kingdom, France, the United States and Germany, is emerging as having more international appeal in the large global content market that opens this weekend in Cannes. Both at MIPTV, MIPDOC and in the first edition of MIPFORMATS, Spanish production companies will have a lot to say.

MIPTV 2010 is presented this year as the most important event for professionals in the production and distribution of audiovisual content with the celebration of the first edition of MIPFormats, the Content 360º contest and the already consolidated MIPDOC.

Spain, behind only the United Kingdom, France, the United States and Germany, remains in fifth place in the market by attendance ranking with 199 registered companies and 504 participants.

As for the documentary market, MIPDOC, it seems to be reactivated with the confirmation of 400 registered buyers for this edition, which represents 50% of the total registered participants and improves the numbers of buyers who attended last year. There will be 15 participating Spanish companies in total, of which 8 distributors will present at the Screenings some of the most interesting developments on the market in this audiovisual genre.

MIPFORMATS y Content 360º

The 500 participants from 56 countries confirm the great expectations of the organization for this new meeting that was born under the concept of a great professional Networking platform. Once again, Spanish participation will be one of the most active with 21 companies registered, of which 6 have submitted forms for the competition. According to official data, 110 international projects have been received and analyzed, 10 of which were Spanish. 52 productions with the reality format Six Degrees From You and 3Koma (Boomerang Group) with the contest The Killer Room han sido seleccionados para el Commissioners & Producers MIP Accelerator.

The contest that measures the development of the multiplatform industry internationally, Content 360º, is undoubtedly the great asset of Spanish participation due to the good results obtained in the preselection with finalists in 3 of the 6 categories in the competition, two companies: A Navalla Switzerland that will compete in Next generation online Video Experience and La Pierna Audiovisual in Next Generation Audience Engagement as well as the professionals David Aliaga, David Boscá and Pepo Ruiz who have reached the final from the category sponsored by the European Commission, Creating short video combining user-generated and EU online archives content are an extraordinary example of the talent and level achieved by our companies.

Vertex Sales

During the market week and within the commercial activity carried out by Spanish companies, the presentation to the international market of Vértice Sales, a content distributor belonging to Grupo Vértice 360, which includes, among others, the companies CIN TV and Notro TV, will take place. The official presentation will be attended by senior officials of the company and authorities of the Junta de Castilla y León, sponsors of the event.

Another Spanish group, Veralia, a holding company in which the Vocento Group groups its shares in content production and distribution companies (Europroducciones TV, BocaBoca Producciones, Grupo Videomedia, Hill Valley and the film distributor Tripictures) will also take advantage of MIP TV to make its presentation to the international market. From now on, Veralia will be the main support for these companies in their internationalization.

Otras empresas españolas exhibidoras que estarán presentes en este gran mercado de contenidos serán RTVE, Plural Entertaiment, Imagina International Sales y otras muchas agrupadas bajo los paraguas Catalan Film&Tv y Basque Audiovisual (14.13).