Canon outlines its strategy in the broadcast and cinema market with Pro Imaging, its new professional sales channel

The creation of this marketing structure ratifies Canon's commitment to continue providing advantages to the audiovisual sector.

Canon has presented this Thursday in Madrid its strategic commitment to Pro Imaging, the new sales channel dedicated to the marketing of professional products aimed at the world of imaging.

Canon's Pro Imaging channel, now consolidated in line with the Pan-European strategy, has been developed to strengthen and provide the singular focus needed by this market. The new channel is based on four specific segments: Pro Photo (aimed at Pro Dealers, integrating the traditional photography channel), Pro VCC/ projectors (video surveillance (VCC) and video projectors), Pro BCTV (optics for television and cinema, PTZ cameras for TV, EOS Cinema film cameras and professional camcorders) and Pro segment (business area focused on generating product demand through training, carrying out activities, events and support for professionals in the industry. image).

Juan Felipe Obreo, to whom the recent management responsibility of the new structure has fallen, has highlighted that "Pro Imaging is the framework capable of integrating Canon's powerful next-generation offer in a more effective and agile way, adding added value and greater support to respond to the current requirements of the professional audiovisual sector."

XA20 y XA25

In today's presentation details of the new XA20 and XA25 were given. They are compact cameras and very easy to use, designed especially for reporters. It is noteworthy that the successors to the XA10 offer numerous features despite being a very small and ergonomic device. As a novelty in the new models, Canon has improved the optical viewfinder and has incorporated a lens hood. But perhaps the most notable aspect is the lens that it offers with a 20x zoom with an excellent stabilizer.

The two new X-series professional models, the XA25 and

A wide range of recording features and advanced connection options make these cameras ideal for both professional and amateur use, allowing you to record anything from news to documentaries to weddings.

The new 1/2.84" 2.91 megapixel HD Pro CMOS sensor in these cameras offers great dynamic range and excellent low-light results. The larger sensor size maximizes the photosensitive transducer area, thanks to the combination of an advanced image processing system for image noise reduction and greater sensitivity in low-light environments.

The outstanding processing power of the DIGIC DV 4 provides improved image reproduction, enhancing the capabilities of the DIGIC DV family, such as smooth gradation and faithful color reproduction, enabling recording at higher data rates.

EOS Cinema News

Canon has also released firmware updates for the XF305 and XF300, as well as the EOS C500, C300 and C100.

On the other hand, it has announced support for DCI-P3+ with CRD (Cinema RAW Development). Until now, the current color standard BT.709 was used through the 3G_SDI outputs. From now on, it will be possible to select the color space on the 3G-SDI outputs from the menu.

Since the color gamut of the DCI-P3+ is extended with the same tone as DCI-P3, it is possible to use it in the DCI-P3 workflow. In addition, it will be possible to record the external color of the DCI-P3 which is subject to high chroma. It is also worth noting that the Canon Cinema color space covers practically 100% of the visible spectrum, although Canon has now improved the reproduction of red, green and yellow colors.

Also noteworthy is that the Cinema EOS range will now allow you to assign the ISO and IRIS functions to the control dial from the menu itself.

Another update that Canon has introduced in its range of cameras has to do with remote control via WIFI. Currently, only one user can connect to a camera. As a novelty, two users will be able to control the same camera and can enter metadata simultaneously.

Another novelty is the GP-E1 GPS receiver that automatically incorporates latitude, longitude and altitude information from the GPS to an XML file.

Optics

Canon, with its long experience in the professional broadcast market, is now reintroducing itself into cinema since throughout its history it has developed several solutions for the big screen.

Thinking about cinematography, in its product portfolio, Canon now has Prime fixed focal lenses, and two zoom ranges (Top End with a 14.5-60mm and 30-300mm and compacts with a 30-105mm and 15.5-47mm).

At this time, all Canon lenses are valid for 4K work and have an image circle suitable for Full frame sensors (Canon both the image center and the periphery, something important in the new high resolution formats), in addition to having standard dimensions for accessories in the sector. Their eleven-blade diaphragms allow attractive blurring.

Its mechanical characteristics designed for cinema environments include the use of high-precision scales (with very exact metrics, fluorescent and marked scales on both sides so that the focus puller and cameraman have information), a unified size and identical position of focus, iris and zoom gears (avoiding repositioning the folow focus), Back Focus adjustment, high contrast and High and Flat MTF curve in the center and edges, 11 iris blades compared to 9 which results in better blur, minimization of Ghosting and Flare artifacts, as well as lateral chromatic aberration and the “breathing” effect.

The presentation of Canon's new products concluded with the projection of images of Pain, the latest short by Javier Fesser, shot with the Canon C500.