Hello! TV and DirecTv close a commercial agreement

The pay TV operator and the channel on royalty and celebrity information will offer innovative solutions and original content through 360º initiatives.

The Hello! channel TV, produced by Atresmedia, and DirecTv join forces to reinforce the regional sales strategy through Art-vertising, the company that will market advertising for both companies to meet the needs of advertisers, through innovative initiatives and solutions.

According to the CEO and general director of the channel, Ignacio Sanz de Acedo, "Hello! TV has the advantage of having a very defined target, as well as a relevant and expanding number of subscribers, which allows it to offer advertisers the possibility of associating with a prestigious brand and quality original content."

The channel's new commercial department, led by Edith Carranza, is also strengthened to focus on the main advertising markets, to which is added the pan-regional market led by Art-vertising and whose team operates from Miami, led by Carmelo Di Fazzio as regional sales representative for DirecTv.

"We are very excited to extend the commercial offer together with ¡HOLA! TV to continue delivering personalized packages according to the client's strategy," concludes José Luis Marrero, Senior Director of DirecTv Latin America.