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Manuel Balsera, new commercial and marketing director of AMC Networks International Iberia

Balsera will be the head of the company's marketing, affiliates, ad sales and business development areas.

Manuel Balsera

The thematic channel producer AMC Networks International Iberia has appointed Manuel Balsera as its new commercial and marketing director. In this way, Balsera will be the head of the company's marketing, affiliates, ad sales and business development areas.

Balsera has an extensive professional career as a manager in companies such as Proximity BBDO, Ono or Vivendi, among others. In recent years he has been a founding partner and investor in numerous startups in the digital sector. In addition, he has an outstanding teaching career as a guest professor at different international business schools and director of the Master in Digital Marketing and the Senior Management Program in Digital Business at the ESIC-ICEMD.

Manuel Balsera has a degree in Law and a diploma in Communication Sciences (DEA) from the Complutense University of Madrid, a diploma in Media Management and Marketing Communication from the University of Missouri-Columbia and has several Masters in Management and Communication as well as management programs from the IESE Business School.

By, Sep 30, 2015, Section:Business, Television

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