Avid launches the latest generation of its MediaCentral platform

The innovative modular design of the platform offers a complete set of applications, modules, services and connectors allowing high flexibility, scalability and efficiency in media production.

Avid launch now new generation of MediaCentral, your web-based platform for media management and production.

By streamlining the entire workflow, MediaCentral allows clients create better content faster, deliver it to more platforms and devices, and maximize the value of your media.

Customers also benefit from MediaCentral Cloud UX, Avid's intuitive and responsive user interface that makes it easy Searching, accessing, editing, collaborating, and publishing content from the comfort of any workstation, laptop or mobile device of your choice.

MediaCentral's innovative modular design offers a complete set of applications, services and connectors, providing great scalability, extensibility and speed in production on average, including television shows, news, sports, movies or other live programs. Each member of the production team is connected in a fully integrated workflow that provides a unified view of all media assets, whether on-premises, in a private data center, in the public cloud, or in a hybrid environment.

At the core of MediaCentral is the next-generation MediaCentral platform engine offering powerful yet simple features including automated content indexing, workflow orchestration, centralized management, and streamlined software deployment. These important advancements enable customers to find and access media assets from any location, deliver content faster, and deliver it to multiple channels and devices, while automating their workflows.

Dana Ruzicka, Chief Product Officer at Avid, highlights that “our next-generation MediaCentral production suite gives creative teams in news, sports, post-production and live production the power to create and deliver more content to all their media outlets in less time than ever.”

"MediaCentral's full deployment flexibility adapts to the unique ways our customers want to set up and manage their operations and easily supports the way their teams get their work done. The platform positions content creators to increase creativity, productivity and agility as they evolve to take command of their next opportunity," he adds.

MediaCentral workflow modules include:

• MediaCentral | Editorial Management– Designed for smaller post-production and broadcast teams, this affordable media management solution enables unmatched collaboration capabilities, with capabilities to share folders, projects, containers, metadata, and media from any web browser.
• MediaCentral | Production Management– Aimed at large broadcasters and media companies, this powerful production module simplifies and accelerates the entire media production workflow and enables greater collaboration in large-scale environments.
• MediaCentral | Newsroom Management– For news production teams, this module delivers story-centric workflows with unmatched efficiency that enables news teams to deliver breaking news across multiple channels faster than ever.
• MediaCentral | Graphics Management (planned for future release) – Designed for news and sports production, this powerful, easy-to-use graphics asset management solution allows journalists to access graphic templates and easily add compelling graphics to their stories from any device.
• MediaCentral | Asset Management- For demanding broadcast, news, sports and post-production environments, this robust asset management module aggregates content from any source and automatically analyzes the content to create a rich index of searchable metadata accessible from MediaCentral l Cloud UX, as well as Avid Media Composer and Adobe Premiere Pro CC.

MediaCentral Applications

MediaCentral offers a wide range of applications based on roles that expand the capabilities of MediaCentral. Each app is optimized for a specific task in the media workflow, including searching and browsing media, researching the web and social media feeds, recording, editing, reviewing and approving, publishing and more, all accessed from the MediaCentral Cloud UX interface to provide a consistent and unified user experience.

Los MediaCentral Services They enable a wide range of media workflows, including content transformation, distribution and social media publishing, as well as content indexing and search capabilities that leverage the latest advances in machine learning to provide deep insight into media libraries.

Lastly, the MediaCentral connectors They allow customers to easily extend their MediaCentral workflows to many third-party applications and systems.