Avid takes a leap forward in production speed and collaborative work with the update of its MediaCentral platform

A more powerful and intuitive user experience, greater agility in creating and distributing content from anywhere, and flexible cloud deployment options are some of the improvements in the new version of the MediaCentral platform.

Avid lanza MediaCentral 2019, its workflow platform for the entertainment and media industry that facilitates television news production, sports and post-production operations.

Raymond Thompson, director of Broadcast and Media Solutions Marketing at Avid, highlights that “we have taken the core capabilities of MediaCentral, the richest media platform available, and redesigned them so that our customers, whether they are a team of two or an organization of thousands, have easy access to information, assets and applications so they can transform their content faster than ever.”

MediaCentral 2019 adapts to the needs of today's and tomorrow's journalists, who collaborate in increasingly dispersed teams, as they strive to create compelling stories more quickly by being the first to spread news on air and on social media. MediaCentral's unified platform has a Customizable set of creative and media management tools, allowing teams to work simply from the modern user interface, create and collaborate from anywhere using any device, and deploy the platform with seamless cloud integration for a complete cloud solution or a hybrid on-prem/cloud approach.

With MediaCentral 2019, the teams in multiple geographic locations They can quickly ingest, record, search, edit, distribute and publish video content to any number of outlets, giving them the agility to create better content faster and maximize its value.

MediaCentral now offers greater collaboration between multiple sites. They can be connect up to six production sites, enabling powerful sharing and searching of content across locations for greater accessibility and collaboration. Content creators can search, browse and play media remotely with the same performance as if it were stored locally.

It will also be possible search media faster using the new query builder and expanded filtering (metadata, dates and favorites). Users get the right results faster and can better leverage and monetize their media assets. The Phonetic Index option allows users to find all the clips that contain the words they are looking for in a matter of seconds.

Users can register assets with meaningful details quickly. Ideal for sports, news, reality TV and post-production, the new Log app It allows team members to tag information as it happens and quickly mark in and out points, allowing other team members to easily search through large amounts of media and find the right clips more quickly.

Facing the automated ingestion of large volumes of media This can now be done from a web browser or through Avid Media Access (AMA) in the Ingest desktop application.

Finally, users can configure the platform however they want and transition as business needs evolve. MediaCentral can be deployed on-premises at a facility, in a private data center, or with a hybrid model.