Lamalanga filmed the new Vichy Catalán spot with Alexa Mini and Sigma Cine Prime optics

Directed by Pep Ávila and with Rafa Lluch in the direction of photography, the advertisement for the TBWA agency is set in film noir.

A nod to film noir lovers and top-notch optical equipment to present the new Vichy Catalán tone. The well-known beverage company has commissioned the agency TBWA the campaign to publicize this premium product.

The producer of the campaign, These days, has chosen to use a ARRI Alexa Mini along with objectives Sigma High Speed Prime.

Directed by Pep Ávila and with Rafa Lluch In the direction of photography, the advertisement recreates the classic setting of this film genre with notes of suspense and seduction to conclude with an ironic twist.

The High Speed ​​Prime line of full format cinema consists of a dozen lenses that cover from 14mm to 135mm and from T1.5 to T2, allowing cinematographic expression to be elevated to the highest level.

The new 28mm T1.5, 40mm T1.5 and 105mm T1.5 have recently been added to the range, available between the end of the year and the beginning of 2019 and whose first units for testing can be seen at the IBC Show 2018 in Amsterdam between September 14 and 18.

The Prime range lenses have an all-metal construction and are resistant to adverse weather conditions. They are ready to record in 8K resolution and are available in PL, Canon EF and Sony E mounts.

https://youtu.be/yXwogymKQLI