Ross Video appoints Martin Soukup as vice president of product development

Martin Soukup is one of the sons of Ross Video as new vice president of product development. The executive will work in coordination with Troy English, CTO.

Soukup, which will help develop and articulate the company strategy related to product development methodologies, technology and coordination, he joins Ross with more than twenty-five years of experience in product development. In the past, he has held senior roles in R&D, application development and solution architecture in various technology companies. He has led large teams in electronic design, embedded software, high-performance networking, cloud, data analytics and machine learning industries. Likewise, he has held leadership roles in companies Fortune 500 and medium-sized companies around the world.

The new person in charge of Development of Product has a master's degree in Information Technology from the University of Liverpool (Computer Security) and a degree in Psychology from Carleton University. He has also studied at the University of British Columbia, University of California at Berkeley and the Wharton Business School.

Goal: prioritize resources

Purchase has expressed his pride in joining Ross Video and has advanced the key lines of his leadership: "I am very pleased to join Ross at this crucial time in the company's growth. Ross has successfully navigated a very pragmatic path in recent years, balancing the emergence of IP with developments in 12G SDI and remote production. As a result, Ross offers an impressively diverse portfolio of solutions. We have amazing innovation in each of our product lines, but of course a company of our size needs to prioritize and make smart decisions about where to focus our efforts. “I look forward to working with Troy (English, Ross CTO) and the VP of Products team to ensure we continue to grow sustainably.”

Troy English, CTO of Ross, shares his new colleague's vision: "We have enjoyed twenty-nine years of uninterrupted growth and that has been very rewarding, but past performance is never a guarantee of future success and we are certainly not complacent. We have to ensure that we have the right mix of solutions for our clients around the world, who are at different stages of their evolution, and that requires a greater degree of consistency of approach and strategy as we build on our excellent performance. I am sure that Martin's experience will be very valuable here, as we improve our roadmap planning, development methodologies, and “go-to-market” strategies.