TV Midtvest extends its alliance with Avid by joining MediaCentral's Flex model

MediaCentral Flex will define the future of Danish regional television TV Midwest, which begins a new stage of its strategic relationship with Avid.

This transition to the subscription model Flex of Avid MediaCentral will allow the Danish television optimize the reliability, scalability and flexibility of network news production, as well as improve its tools to allow story-centric workflows. The subscription will also provide TV Midwest, which has relied on Avid solutions for more than a decade, access to latest versions of the video editing and workflow management solutions from Avid, which will help prepare your production operations for the future.

The update of TV Midwest to subscription Avid MediaCentral | Flex includes licenses for the production platform MediaCentral and editing software Media Composer Enterprise, as well as the shared storage platform Avid Nexus. The Flex subscription also provides TV Midtvest production teams with access to a number of other products, such as MediaCentral | Collaborate, which empowers teams with a collaborative, story-focused workflow. On the other hand, at MediaCentral, the services of IA/ML, such as speech-to-text, will help reporters find mentions of a particular keyword or topic in your video clips.

Tom Cordiner, Chief Revenue Officer de Avid, says the company is delighted that TV Midwest has “broaden and deepened” its relationship with Avid: “Now, your broadcast and digital content teams are assured access to Avid's latest story-focused news workflow tools, providing greater flexibility and scalability to adapt to your evolving media production needs. This proves that, whatever the size of your broadcast operation, Avid has a solution that can work for you.”

On the other hand, the head of production at TV Midtvest, Carsten Jensen, states that this agreement is the result of “satisfaction” with its long relationship with Avid. Likewise, he adds: “We are looking forward to taking advantage of Avid's latest innovations for collaborative story-centric workflows, which will provide new and innovative tools for our broadcast and online needs.”