DAZN will revolutionize its advertising business with Walker Jacobs

Walker Jacobs will serve as Global Chief Revenue Office of DAZN, position created for this so that exTwitch Advertising and Amazon Ads boost the advertising business of the video-on-demand platform.

Jacobs, who will also serve as president of DAZN United States and responsible for Team Whistle, is a prominent executive with an international career of over 25 years in the sports and entertainment advertising business. In the development of his functions in some of the main companies and brands in the media sector, including recently Twitch y Amazon, Jacobs has overseen a transformative period in media advertising marketing. To this end, it has specialized in the use of latest generation technologies to reimagine advertising and sales strategies to deliver greater return on investment for partners and sponsors.

As Chief Revenue Officer de Twitch Advertising y Managing Director of Sports en Amazon Ads Since 2018, Jacobs has overseen the strategy and success of Twitch's global sales and marketing teams. Launched the award-winning Brand Partnership Studio of Twitch, as well as dozens of new products and advertising formats, and the business unit of Twitch Properties. In this way, the executive transformed Twitch into a global business, opening new offices and forming teams in more than a dozen new markets. Additionally, he supervised the Prime Video sports sales and marketing, including the launch of the NFL's Thursday Night Football. His team developed and introduced several significant innovations in the sports industry, such as new advertising products, measurement solutions and advanced attribution models.

Previously, Jacobs was Chief Operating Officer of Fandom, the global fan entertainment platform founded by Wikipedia creator Jimmy Wales; as well as Executive Vice President and Head of Turner Digital at the global entertainment, news and sports company Turner Broadcasting, now part of Warner Brothers Discovery. During his six years at Turner, he oversaw sales of its entire portfolio, including joint venture NBA Digital with the NBA, NCAA (including March Madness Live) in partnership with CBS Sports, as well as CNN.com, Sports Illustrated, Bleacher Report, PGA.com, PGA Tour, Golf.com, NASCAR.com, TBS, TNT, TruTV, Cartoon Network, Team Coco, Funny Or Die, Adult Swim, and many others.

His appointment comes at a time when DAZN is strengthening its relationship with advertisers, brands and the advertising community to maximize the value of your premium rights portfolio, as well as explore new business opportunities and monetization models. Jacobs' experience in promoting engagement multiplataforma, interactive and with advanced multichannel orientation will mark this roadmap.

Additionally, Jacobs will lead Team Whistle, a US-based social media content creation and distribution company, acquired by DAZN in 2023. Team Whistle has an original content portfolio of more than 50 sports programs and a network of creators that generates five billion views per month on YouTube, TikTok, Snapchat, Instagram and Facebook. Finally, as president of DAZN States Joined, will lead business development in this key market and seek new business opportunities for DAZN to expand its presence in the country.