Disguise demonstrates the potential in VP, XR and AR at NAB

Disguise shows at NAB 2025 the latest trends and technologies with demonstrations at the stands of some of its partners, talks on revolutionary stadiums and cutting-edge technical research.

Any broadcaster, sports franchise or production company that wants to captivate the public using virtual production, extended reality, augmented reality can attend demonstrations of Disguise's technology these days in Las Vegas at the stands of the show's partners. Attendees can learn more in the first Sports Summit at NAB, where the Disguise team is addressing the Upward trend of stadiums using immersive content data-driven to drive fan engagement and improve the experience at sports matches.

Disguise is also hosting other panel discussions during the show, including a panel with the content creation studio TRG Multimedia discussing how the Midwest is becoming a go-to location for film production, as well as a technical presentation covering the Disguise engineering team's research on new depth estimation techniques for AI-powered volumetric capture.

Visitors who want to see Disguise's technology can do so both at booth N2427 at B&H in which an immersive sports broadcast setup is exhibited in action; Booth N2629 Planar, delivered in collaboration with 4Wall, showcasing a VX 4+ and RX III-equipped broadcast setup for scalable real-time rendering and high-frame-rate frame remapping; and in SWIR at N2839, where the Disguise VX range has been chosen to power ROE's entire product display, including the new Denali 0.7 Micro LED In Package display.

Brian Allen, Vice President of Creative Services

As part of NAB 2025, Disguise has announced the appointment of Brian Allen as Vice President of Creative Services. In this role, Allen will lead the company's continued growth Disguise's Creative Services Division, offering innovative content solutions that enable clients to bring their boldest ideas to life through virtual production, broadcasting, and immersive installations.

With Over a decade of experience in designing at the intersection of storytelling and cutting-edge technology, Allen has shaped immersive experiences for major brands and cultural icons. Her previous works include the immersive art space Illuminarium, the American Express Unstaged: Taylor Swift Experience, National Geographic's Genius: Studio, and many more.

"My true passion is storytelling," Allen says. "In this new role, I will be able to work with some of the best technology in the world, as well as Disguise's global team of artists and technologists, to help our clients meet the unique demands of each project and deliver stories that make audiences feel something."

Tras comenzar su carrera en RadicalMedia, Allen ha trabajado en proyectos galardonados con premios Emmy y Cannes Lions en los campos de la realidad aumentada y virtual, las pantallas LED y las proyecciones interactivas. Más tarde, como cofundador de Illuminarium, Allen encabezó la creación de espacios multisensoriales con uno de los lienzos de proyección más grandes del mundo y estableció nuevos estándares para la inmersión en gran formato.