Collective Newsroom adopts the Nxtedition writing system

The hybrid solutions of the news production platform of Nxtedition they come to Collective Newsroom, a company founded by four veteran BBC journalists based in India with the aim of creating high-quality, impartial news services in seven languages.

Atul Garg, technology manager Collective Newsroom, required a “future-ready”, flexible and collaborative news system, given that the company has more than 250 journalists throughout the country and provides, among other services, news content for BBC services in India. After studying the market, Garg saw in Nxtedition the features we “really need,” including key processes for the company like data integration and graphics in real time. "We chose nxtedition over other vendors because its all-in-one integrated platform supports both digital and broadcast production. Its powerful functionality and ease of use make it fast to adopt, and its architecture makes it future-proof, whatever challenges the market throws at us in the future. That's what really sets it apart in the competitive broadcast automation space," explains Garg.

With the arrival of the solution, Collective Newsroom will benefit from its hybrid capabilities, which allow using the cloud “where it is most relevant.” This implies that the solution is completely scalable, allowing you to respond to rapidly changing news agendas. Likewise, Nxtedition stands out for providing access “simple and intuitive” to workflows sophisticated, “improving collaboration and using automation to eliminate repetitive tasks.”

Roger Persson, director of sales and marketing at nxtedition, highlights the agreement with the Indian company: "Collective Newsroom is a very important and unique player in the world of news. It covers the vast and diverse country of India, offering journalism of the highest level, in multiple languages, on multiple platforms for the BBC, surely one of the most reliable and respected broadcasters in the world."