Puma chooses the Video Cloud Platform of BrightCove for the distribution of its audiovisual content

The Video Cloud platform allows the dissemination of content through multiple platforms and locations, immediate access to social networks, “Calls to Action” and direct links to the products.

Puma, one of the main world footwear manufacturers, has chosen the BrightCove video cloud platform to manage its marketing strategy based on audiovisual content and thus optimize the “engagement” of its customers. Puma joins in this way to the growing number of companies that already bet and trust the power of the video to capture the attention of the public and redirect users to the products and services they offer.

Puma's commitment, who has always been interested in making and disseminating television ads that reach the largest number of viewers, has been to develop a global video strategy, a content -based story that perhaps begins in a spot or advertising advertisement in the most important media, but that undoubtedly continues with the redirection of spectators to our tools and services. The cloud content, managed with tools such as BrightCove Cloud Video allows you to see in each video asset an opportunity for interaction and participation.

As a multinational company, Puma produces and publishes a wide variety of audiovisual content worldwide both to promote their products and to meet the needs of its customers. His strategy had one of his high points in the last London Olympics where Puma created a brand environment so that his clients could interact both in person and remotely through a live video such as during the epic Usain Bolt races in the 100 and 200 meters.

The BrightCove Cloud video tool allows you to think about video tools as an opportunity for “engagement” with the user since it manages to spread hundreds of videos, available in multiple devices and locations, with immediate access to social networks, offering `calls to action´ and direct links to products, multiplatform options ... and enhances the current importance of the marketing strategy based on content.