Publiespaña creates IT, focused on transmedia projects

IT (Transmedia Integration) will be focused on 360º advertising campaigns with which to transmit brand values ​​with a unique and integrated global vision.

Get to know the needs of each client closely, design transmedia communication projects tailored to them with a single and integrated global vision, engage in dialogue with all the market agents involved and, ultimately, make ideas come true with the best and most complete communication strategy. To carry out this simple but complex activity, IT (Transmedia Integration) was born, a 100% Publiespaña company.

To achieve this, this new company will not only use the space available on Mediaset España media but will also punctually integrate into the projects the external media necessary for the development of the best possible communication campaign.

This activity will bring IT into close dialogue with media agencies and advertising agencies so that the creative development of the idea and media planning are consistent with the objectives set for each project.

Giuseppe Silvestroni, General Commercial Director of Publiespaña, is the head of IT reporting to Marco Seniga, Commercial CEO. Together with them, IT brings together a professional team with extensive experience in the advertising communication sector from the Special Initiatives area of ​​Publiespaña, a prominent division of Mediaset in constant evolution over the last few years, creator of innovative, pioneering proposals inside and outside our country in areas such as product typology, product placement, branded content, the production of ad hoc content and the development of effective and high-profile solutions for advertisers.

Their services will range from contracting third-party spaces in any type of media to the creation of street marketing events, social media strategies, app design or development of merchandising lines.