Supponor strengthens its management leadership by taking advantage of the talent of Discovery and Ericsson

Ross Hair joins as CEO of Supponor, a company specializing in virtual sports advertising technology, while Steve Plunkett assumes Product Management.

I suppose, a company specialized in technology virtual sports advertising, has reinforced its management team. These key new hires will help scale the company to meet the growing demand of the virtual advertising market and deliver a host of new solutions in the coming months.

One of the heavyweights in the broadcast industry, Ross Hair, joins Supponor as CEO and will oversee and lead the company's continued success. Hair brings 25 years of commercial experience to Supponor, creating and leading divisions of major media companies. Most recently, he held the position of Senior Vice President, Commercial EMEA at Discovery Communications, as well as previous positions including General Manager of ESPN EMEA and Executive Vice President EMEA for Sony Pictures Television International.

Hair said: "Sport, media and innovative technology are my three biggest passions, so I'm delighted to be joining the Supponor team to help build on their pioneering work in virtual advertising. Supponor's real-time, streamlined solutions are creating new ways to market live sport, so I'm looking forward to working with key rights holders and new digital platforms to demonstrate the advancements being made and the opportunities being created."

For its part, Steve Plunkett se une a Supponor procedente de la unidad de negocio Broadcast & Media Services de Ericsson, donde fue director de tecnología. Antes de unirse a Ericsson, Plunkett ocupó puestos como director de tecnología en Red Bee Media y arquitecto jefe en Motorola, aprovechando la innovación tecnológica para crear productos y servicios innovadores. Como director de Producto, Steve Plunkett será responsable de las funciones de producto y tecnología dentro de Supponor, dirigiendo un equipo de expertos de la industria en Helsinki y Londres y aplicando sus muchos años de experiencia en innovación de productos a gran escala al creciente negocio.

Vesa Suontama, CTO of Supponor, acknowledges that "we are very pleased to have Steve join the team as we increase the talent of our leading technologists, engineers and scientists who have been responsible for delivering Supponor's world-class technology solutions. His experience in broadcast solutions is perfectly aligned with the main growth areas of our growing product portfolio for streaming/OTT and artificial intelligence."

Plunkett añade que “Supponor combina tecnología de vanguardia y experiencia en las áreas de tecnología deportiva, tecnología publicitaria y realidad aumentada en productos que sirven el contenido más valioso y exigente del mundo: deportes de primera calidad en directo. Es un espacio increíblemente emocionante y es un honor unirme al increíble equipo de Supponor y ser parte de su crecimiento futuro”.