The Platinum Ibero-American Cinema Awards return to the Riviera Maya

The gala will be held on May 12 at the Gran Tlachco Theater in Xcaret (Riviera Maya, Mexico). TNT Latin America, again and for the fifth time, will broadcast the ceremony live for Latin America.

The Riviera Maya, one of the most excellent tourist destinations in the world, will host for the second consecutive year the awards ceremony. Platinum Ibero-American Cinema Awards.

The ceremony of sixth edition will be held at the Gran Tlachco Theater in Xcaret on May 12, 2019 and will be broadcast for the Latin American community by TNT, after signing a new agreement with the awards organization, which will continue to broadcast the event live for three more years.

For the first time, the global awards for the seventh art of the twenty-three Latin American countries repeat their venue after having traveled to Panama in 2014, Marbella (Spain) in 2015, Punta del Este (Uruguay) in 2016, Madrid (Spain) in 2017 and Riviera Maya (Mexico) in 2018. Xcaret, Hotel Xcaret México, and Hard Rock Hotel Riviera Maya They will once again be the epicenters of the region's audiovisual and cultural industry during the week in which the gala will take place, also hosting networking events in the sector. For its part, Best Day will be in charge of covering logistics and transportation needs throughout Platinum Week.

The great celebration of Ibero-American culture was presented in the last edition, held in May 2018, by the Mexican Eugenio Derbez and reached more than 150 countries thanks to the broadcast carried out by TNT (Turner), also in charge of transmitting other major events for Latin America such as the Grammys, Oscars or Golden Globes, as well as by the televisions of large global communication groups from the different Ibero-American countries. In other countries, the gala was broadcast by La 1 (RTVE from Spain), Televisa from Mexico, Canal Brasil (Globo), Caracol from Colombia, Argentine Public Television, Galavision (Univision), TVN Chile, Telemetro from Panama, Telesistemas from the Dominican Republic, Venevision from Venezuela, RPC Paraguay, ATB Bolivia, TV Perú, TNU (Uruguay), Ecuador TV and TreceVisión Guatemala, among other national Ibero-American channels. A determining factor for the #PremiosPLATINO2018 hastag to be a World Trending Topic.

The value of the media impact of the fifth edition was very conservatively estimated by Kantar Media and Barlovento Comunicación at a minimum of 80 million dollars. Generating an EPV (Equivalent Advertising Value) for Riviera Maya greater than 55 million dollars. The 300 journalists accredited for the ceremony that elevated the Chilean production A Fantastic Woman, by Sebastián Lelio, with four awards, contributed to exceeding the 100,000 news items generated by the PLATINO during 2018.

The Platinum Ibero-American Cinema Awards are promoted by EGEDA (Audiovisual Producers' Rights Management Entity) which has FIPCA (Ibero-American Federation of Cinematographic and Audiovisual Producers) and the support of the Ibero-American Film Academies and Institutes, Latin Artis and the AISGE Foundation.