Video on demand companies create the European VOD Coalition

Video on demand companies inaugurate the coalition European VOD Coalition to represent the fastest growing media sector in the European Union.

This coalition will address policymakers and regulators across Europe on behalf of companies that invest in and distribute audiovisual content in Europe as part of their core business activities.

The European Video on Demand Coalition brings together video on demand and digital entertainment companies that share common values ​​and invest in and distribute audiovisual content in Europe. Among his members se encuentran Chili, FilmDoo, NBCUniversal, Netflix, Nokzedoc, Nordic Entertainment Group AG, Paramount, Pickbox, Sky, Sooner, StarzPlay, TVN, Univerciné Belgium y Warner Bros Discovery.

VOD in Europe grew exponentially by 3000% between 2010 and 2020, according to the European Audiovisual Observatory. No other European sector on average has experienced such growth. Today, more Europeans watch their content through streaming than any other way, attracted by the diversity of content and a wide range of services and offers. It is expected that the subscriptions video on demand in the EU reach 140 million at the end of this year.

Julia Maxwell, Vice President of Public and Regulatory Affairs at Nordic Entertainment Group, highlights that "Video on demand streaming services, such as our Viaplay service, are the most innovative and fastest growing media and entertainment in Europe. We invest in the production of sustainable and diverse content across Europe to offer consumers a rich variety of local and international programming. A forward-looking policy is needed to foster this European success story, reflect the rapid evolution of consumer preferences and ensure continued investment from network operators. in Europe's Internet distribution infrastructure. There has never been a greater demand for European storytelling or a greater opportunity for talent and content creators to flourish.”

Daniel Friedlaender, director de Asuntos Europeos de Sky y presidente de la Coalición, reseña que “los creadores y los creadores de contenidos tienen más opciones de socios que nunca a través de nuestros miembros. Su trabajo llega a un público más amplio y nuestros contenidos se ven en todo el mundo”, afirma. Ahora es el momento de seguir fomentando las inversiones de las empresas de vídeo a la carta en la región, no de regular en exceso. Queremos seguir innovando, entrando en nuevos mercados y haciendo y distribuyendo los mejores contenidos del mundo”.