LaLiga revolutionises its staging for the 23/24 season

Graphics and camera shots have been substantially modified so that the broadcasts of the 2023/2024 season of LaLiga mark a before and after in the football competition.

LaLiga begins a new stage with a significant number of changes in the Relay undertaken with the aim of offering global viewers a Viewing Experience "much more immersive." These changes are easily noticeable at first glance thanks to a Rebranding of the brand and the change of the colors of the transmission: from the black and graphite color of recent seasons it evolves to the new corporate color, the PANTONE Red 032C. In the words of the competition, this decision causes a "drastic change in the television experience". In the same way, a chromatic personalization for each of the 42 clubs will be available at special moments of the matches, such as goals.

With regard to the cameras, a modification in the use that will be made of each of them can be appreciated, seeking New plans that introduce the fan even more to the game. Some of these novelties are its location in the Bench, to try to bring the players closer to the fans; the Location of the aerial camera, which will be placed even lower, so that images of penalties and fouls can be given from behind the player, and the film camera, which will be used inside the tunnels. Loaded with "new optics", these Revamped cameras and angles They seek to generate a change in the broadcast that will give a renewed, rejuvenated and much more dynamic image. In fact, the league itself recognizes that this new image will closely resemble the EA Sports FC video game, since "nods to the video game will be made whenever technology allows it".

The new camera shots and the new graphics pack will exploit their full potential with the Integration of Augmented Reality Statistical Graphics, which will seek the replica of those in the video game. These data, which follow the current trend of the Flat design, will take their sources from Microsoft Azure's AI and Machine Learning technology, within LaLiga and Microsoft's Beyond Stats advanced statistics project.

In addition to the usual broadcast of LaLiga EA Sports and LaLiga Hypermotion, the regional derbies or ElClásico, for example, will show the viewer a look and feel different that will be "clearly" identifiable.

Revolution in graphics

Beyond the modifications of camera shots, as well as the conceptual decisions to resemble its proposal to that of video games, LaLiga 2023/2024 stands out for betting on a Completely revamped graphics package with numerous improvements that distance it from the rest of its European competitors.

Among them, the application of the technique Stop Motion, used for the display of statistics and which shows the image of the players in various positions and attitudes, either with their arms crossed, waving or in an attitude of celebration. Other notable improvements are the increase in Size of graphics, seeking to adapt to new display media such as mobile phones and tablets; the previously mentioned Customization of colors by teams, which will be used in special actions", and a Online Leaderboard larger and more dynamic than in special situations, such as those of a goal, it will be extended to show more information.

All the changes that can be observed at an audiovisual level in the First Division will also be reflected in the second category of LaLiga. In this case, they will have their own personality starring the turquoise blue color, the PANTONE 2226U.