Broadcast before programmatic advertising: new opportunities, automation and ia8 July 2025 [+] Edu Martín Castro, Programmatic Industry Manager & CTV lead en DV360 (Google), explica los pilares fundamentales de la publicidad programática aplicada a la televisión ...
EITB starts its emissions in UHD through HBBTV16 June 2025 [+] Hybrid television technology allows EITB to provide its spectators UHD signals from their ETB 1 E ETB 2 channels, a movement ...
Display & Video 360 (Google) adopta el HbbTv en su plataforma21 January 2025 [+] DV360, the Google programmatic solution to manage and optimize digital campaigns in multiple formats and channels, is committed to integrating HBBTV technology (Hybrid ...
TECHNOLOGICAL NEWS OF RTVE: RTVE AUDIO IN HBBTV and DVR to record the play directs23 November 2023 [+] RTVE's commitment to the most current content transmission technologies does not stop with the improvement of its HBBTV space with ...
New version of HBBTV: voice assistants, improvement of dialogues, DVB-I ...15 March 2023 [+] The HBBTV association has published version 2.0.4 of its basic specification, which includes important accessibility improvements. The three more aspects ...
Revolution in La 7: the nine renovations that draw the future of television in Murcia21 October 2022 [+] Olga Arribas, technical director of the 7, addresses the new stage of public television in the Region of Murcia revealing the nine renovations ...
Vincent Grivet is re -elected president of the HBBTV Association4 July 2022 [+] On behalf of Eutelsat, Vincent Grivet will continue at the head of the HBBTV association for two more years. In the last Assembly of the Association, ...
Mediaset launches ‘El Desmarque’, First Sports App for HBBTV in Spain25 May 2022 [+] The Application El Desmarque (Mediaset España), First Sports App in Spain for HBBTV, will offer relevant data updated in real time on competitions of ...
CRTVG, first public medium to launch an addressable tv campaign14 March 2022 [+] After successfully testing in private media groups, HBBTV -based tv technology reaches CRTVG. The radio and television corporation ...
Mediaset Spain launches new advertising formats that take advantage of the unique HBBTV capabilities16 December 2021 [+] Ad impact and ad sponsor are the last two advertising formats of Mediaset Spain, which take advantage of the advantages proposed by HBBTV technology. ...
HBBTV helps make linear television more competitive15 June 2021 [+] Vincent Grivet, president of the HBBTV Association, moves all the keys to the latest HBBTV developments in European territory. Millions of viewers click ...
Mediaset develops new advertising formats for Eurocup 202011 June 2021 [+] The 2020 Eurocup will host innovative advertising formats promoted by Mediaset Spain. They will be available for both linear formulas and applications and services. Mediaset ...
Freeview Australia launches a free service based on the HBBTV standard12 April 2021 [+] The new FreeView HBBTV 2.0 standard service, which will be implemented from April 14, will offer a more simplified experience ...
HBBTV Association incorporates seven new members8 July 2020 [+] FINCONS GROUP, Freewheel, HISILICON TECHNOLOGIES, REALTEK Semiconductor Corporation, Salto, Teduin and Xperi Corporation are incorporated into the association. HBBTV Association, a dedicated world initiative ...
Mediaset Spain launches its first advertising format for HBBTV in Lovestv18 March 2020 [+] The OMD agency has considered this new format as a strategic variable to increase the coverage of customer campaigns creating synergies between ...
HBBTV Association Updates the specifications of its HBBTV-TA targetized advertising standard25 February 2020 [+] The HBBTV-TA specification allows broadcasts to replace a conventional television channel spot for a specific announcement. HBBTV ...
HBBTV Association releases its annual awards25 November 2019 [+] The winners have been selected by an independent jury of experts in the industry among 46 proposals from 13 countries. The HBBTV Association, a ...
The Russian NTV channel incorporates interactivity with HBBTV3 July 2019 [+] The HBBTV standard opens wide opportunities for the additional monetization of the contents in the Russian channel owned by Gazprom Media. From ...
Enensys Technologies is incorporated into the HBBTV consortium5 March 2019 [+] The French company has already developed and implemented in a large European national network a regionalized advertising solution under HBBTV on DVB-T2 Enensys Technologies ...
Atresmedia, first television in Spain's open in broadcasting a ‘Addressable TV’ format14 February 2019 [+] This directed and personalized advertising format is developed under the HBBTV standard, present in approximately 25% of the television park in Spain. ...
HBBTV in the heart of the new OTT platforms of the European Broadcasters21 November 2018 [+] "HBBTV is the way to integrate the OTT into the world of classical television and grow the Broadcast business," says the ...
The HBBTV association incorporates Google, Sky, Rai, Ert, Kineton and Skyworth24 October 2018 [+] More than 300 applications in more than 44 million consumption devices in 35 countries use HBBTV specifications to add functions such as ...
Historical agreement between RTVE, Atresmedia and Mediaset to launch a joint platform in HBBTV21 March 2018 [+] This platform, open to the incorporation of the other DTT operators, will improve the television consumption experience allowing interactivity, thanks to use ...
The Technical Television Forum adopts the HBBTV 216 March 2017 [+] The standard provides new performance to HBBTV devices: better graphics, better accessibility, simultaneous visualization synchronized on different screens and distribution of UHD content ...
The 2.0.1 standard marks the optimistic future of hybrid television21 October 2016 [+] The fifth edition of the HBBTV Symposium, held in Madrid on October 18 and 19, says goodbye after two days in which ...
HBBTV will allow a more personal relationship between Broadcasters and consumers19 October 2016 [+] Personalization and concrete data on the audience, among the great benefits of hybrid television. Improve synchronization between devices and integrate ...
Manufacturers and Broadcasters make an radiography of the present and future of the connected TV under HBBTV18 October 2016 [+] The 5th Annual Symposium on HBBTV brings together in Madrid the main industry agents to discuss television connected to the possibilities ...
The 5th Annual Symposium on HBBTV, live, in Panorama18 October 2016 [+] This meeting brings together at the headquarters of the Setsi in Madrid to leaders of the audiovisual industry, including manufacturers, operators and developers involved in ...
