ARRI reinforces its directive to focus on virtual production

The division ARRI Solutions, dedicated to virtual production and integrated systems, becomes an independent business unit within the company that will be led by two newly created senior management positions.

The business unit is led by Kevin Schwutke, professional focused on strategic and commercial management, and David Bermbach, responsible for the technological backbone. Under his leadership, ARRI Solutions will seek to become the preferred partner for profiles such as studio owners, operators, producers, content creators and corporate clients.

ARRI Solutions specializes in design, engineering, construction and operation of environments virtual production pioneers of all sizes, as well as offering cutting-edge integrated systems and workflows for corporations, broadcasters and studios. Matthias Erb, president of the executive board of ARRI, is confident that the division will become a “fundamental pillar of ARRI's long-term strategy", since the company is observing "a great demand for our experience in the development and delivery of advanced and highly integrated solutions."

Kevin Schwutke, new senior vice president and business unit director ARRI Solutions, considers that the decision to turn ARRI into a business unit will allow them to “expand our capabilities together with our network of partners, ensuring that we can not only meet, but exceed, our clients' expectations for efficient, effective and state-of-the-art studio and production environments.” Schwutke studied mechanical and computer engineering and will bring extensive consulting experience to ARRI, with a focus on managing fast-growing companies.

Finally, David Bermbach, part of ARRI since 2006 holding various positions of responsibility such as ARRI Rental Global Chief Technology Officer, adds: "ARRI's legacy of quality and delivery of the most authentic images is unmatched in the industry. This deep knowledge and experience provides the foundation for our development of cutting-edge software, tools and workflows, specifically designed for virtual production and ultra-modern studios."